Animals Australia: Recipe, 4

Advertising Agency: Loud, North Sydney, Australia
Creative Director: Andy Firth
Art Director: Darren Seddon
Copywriter: Joe Van Trump
Photographer: Adrian Lander
Published: October 2007


Junior's picture
63 pencils

Loved it.... Thank god i am a vegetarian.

wildbore's picture
749 pencils

very appetising.visual may mis-guide d readers.(little bit off road!)

STRTLRS's picture
1607 pencils

That's the whole idea. Get meat-loving people to read it. It's the target.

I think, therefore... yeah.

devon_connax's picture
30 pencils

same here

Wordnerd's picture
6660 pencils

good campaign

AD1014's picture
307 pencils

as obvious of a solution as this seems - animals as recipe - i don't recall it ever being done. it's pretty smart. poor 'lil pig....

Prof's picture
1453 pencils

Oh great, I'm hungry now...

Tasty little mutilated piglets.

My favorite !

Quite really.

special k's picture
special k
145 pencils

piglets for two please!

krautland's picture
3216 pencils

not sure if there isn't something rather problematic about that "eye teeth" sentence but the campaign is pretty damn powerful.

copywriter.txt's picture
828 pencils

A fish with garlic for me, please.

aadi's picture
230 pencils

Nice one...
Nice website url too - savebabe!!

MTK's picture
12 pencils

thank it!! that's how i feel...good i'm a vegeterian!

Retardacus's picture
6 pencils

I think this is a really cool ad but I wonder whether it will primarily only help to endorse the opinions already held by vegetarians. I mean, surely people who eat meat already know that they are eating animals, right? Still, it's a great job and I hope it works for them.

TrrrTrrr's picture
36 pencils

My view:
Look at the visual and the headline, and you know that the following text is about avoiding non veg food. If I love non veg (I am your target audience), I won't be bothered to read. Or even if I do (out of sheer curiosity), I'd read the whole thing in the same spirit with which a schoolboy listens to his dad who is telling him to start studying properly.

Although it's a creative way to put your point across, but there's no strategic thinking or insight involved here.

Tr Trr Trrr. Trrrr. Trrr. Trr. Tr.

STRTLRS's picture
1607 pencils

Your comment is all kinds of convoluted.

I think, therefore... yeah.

gnose's picture
16 pencils

This is a great concept and great copy. However, using a visual that looks appetizing may have a contradictory effect. I would rather have seen a piece of very bland-looking meat. Then the reader realizes how torturing a pig isn't worth making a pork chop.

CGilb09's picture
572 pencils

I agree. That food looks delicious, regardless of whether it's free range or not, and now all I want to do is eat some meat. GRRR...

Tweet tweet: @ThisAbility

jowlis's picture
8 pencils

Although I'm a meat lover and I'll never give up eating meat, I have to admit - this ad is great.

walkingbuddha's picture
188 pencils

Hate to say it because I love it but this was done in Asia for dogs a few years ago. Almost exactly.

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