Animals Australia: Recipe, 4

Advertising Agency: Loud, North Sydney, Australia
Creative Director: Andy Firth
Art Director: Darren Seddon
Copywriter: Joe Van Trump
Photographer: Adrian Lander
Published: October 2007

19 comments

Junior's picture
Junior
63 pencils

Loved it.... Thank god i am a vegetarian.

wildbore's picture
wildbore
749 pencils

very appetising.visual may mis-guide d readers.(little bit off road!)

STRTLRS's picture
STRTLRS
1607 pencils

That's the whole idea. Get meat-loving people to read it. It's the target.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

devon_connax's picture
devon_connax
30 pencils

same here

Wordnerd's picture
Wordnerd
6660 pencils

good campaign

AD1014's picture
AD1014
307 pencils

as obvious of a solution as this seems - animals as recipe - i don't recall it ever being done. it's pretty smart. poor 'lil pig....

Prof's picture
Prof
1453 pencils

Oh great, I'm hungry now...

Tasty little mutilated piglets.

My favorite !

Quite really.

special k's picture
special k
145 pencils

slurp!
piglets for two please!

krautland's picture
krautland
3216 pencils

not sure if there isn't something rather problematic about that "eye teeth" sentence but the campaign is pretty damn powerful.

copywriter.txt's picture
copywriter.txt
828 pencils

A fish with garlic for me, please.

aadi's picture
aadi
230 pencils

Nice one...
Nice website url too - savebabe!!

MTK's picture
MTK
12 pencils

thank you...love it!! that's how i feel...good i'm a vegeterian!

Retardacus's picture
Retardacus
6 pencils

I think this is a really cool ad but I wonder whether it will primarily only help to endorse the opinions already held by vegetarians. I mean, surely people who eat meat already know that they are eating animals, right? Still, it's a great job and I hope it works for them.

TrrrTrrr's picture
TrrrTrrr
36 pencils

My view:
Look at the visual and the headline, and you know that the following text is about avoiding non veg food. If I love non veg (I am your target audience), I won't be bothered to read. Or even if I do (out of sheer curiosity), I'd read the whole thing in the same spirit with which a schoolboy listens to his dad who is telling him to start studying properly.

Although it's a creative way to put your point across, but there's no strategic thinking or insight involved here.

Tr Trr Trrr. Trrrr. Trrr. Trr. Tr.

STRTLRS's picture
STRTLRS
1607 pencils

Your comment is all kinds of convoluted.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

gnose's picture
gnose
16 pencils

This is a great concept and great copy. However, using a visual that looks appetizing may have a contradictory effect. I would rather have seen a piece of very bland-looking meat. Then the reader realizes how torturing a pig isn't worth making a pork chop.

CGilb09's picture
CGilb09
572 pencils

I agree. That food looks delicious, regardless of whether it's free range or not, and now all I want to do is eat some meat. GRRR...

Tweet tweet: @ThisAbility

jowlis's picture
jowlis
8 pencils

Although I'm a meat lover and I'll never give up eating meat, I have to admit - this ad is great.

walkingbuddha's picture
walkingbuddha
188 pencils

Hate to say it because I love it but this was done in Asia for dogs a few years ago. Almost exactly.

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