Animales Sin Hogar: Donations, Dog 2
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Animales Sin Hogar.
Advertising Agency: Suárez&Clavera / D'Arcy, Montevideo, Uruguay
Creative Director: Federico Petersen
Art Director: Maximiliano Opizo
Copywriters: Federico Petersen, Sebastián Genolet
Photographer: Maximiliano Opizo
Additional credits: Natalia García, Paula García, Alejandro Falero
Published: August 2010
7 Comments
Soooo in case of a piggy bank we collect money for a pig? Interesting, never knew that...
@Dzsoi
Collecting money for pig?? I think once again you are reading way too much into things. This is a metaphor.
Great ads!
I know it is a metaphor, my dearest friend. All I was saying this metaphor does not work perfectly smooth as it is not very precise. It is similar to that "don't SMS while you drive" ad with the SMS-tattoo on the cow. There is a dog on the picture, there is "collect money" on the picture (hence the piggy/doggy bank), but there is no valid story, no coherent idea in it. An interesting visual, I give you that, but concept is not clear if there is any. It's the case of 'merge things visually to make it unique and interesting'.
Well, you and I would have to disagree again. lol The metaphor works fine. For those who might be confused, there's a copy.
Agree with dzsoi. The piggy bank metaphor just doesn't work here.
It´s not enough for me.
Horrible campaign..
muy bien... me gusta el concepto
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