Animales Sin Hogar: Donations, Dog 2

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Animales Sin Hogar.

Advertising Agency: Suárez&Clavera / D'Arcy, Montevideo, Uruguay
Creative Director: Federico Petersen
Art Director: Maximiliano Opizo
Copywriters: Federico Petersen, Sebastián Genolet
Photographer: Maximiliano Opizo
Additional credits: Natalia García, Paula García, Alejandro Falero

August 2010


Dzsoi's picture
8001 pencils

Soooo in case of a piggy bank we collect money for a pig? Interesting, never knew that...

atb2005's picture
13561 pencils


Collecting money for pig?? I think once again you are reading way too much into things. This is a metaphor.

Great ads!

Dzsoi's picture
8001 pencils

I know it is a metaphor, my dearest friend. All I was saying this metaphor does not work perfectly smooth as it is not very precise. It is similar to that "don't SMS while you drive" ad with the SMS-tattoo on the cow. There is a dog on the picture, there is "collect money" on the picture (hence the piggy/doggy bank), but there is no valid story, no coherent idea in it. An interesting visual, I give you that, but concept is not clear if there is any. It's the case of 'merge things visually to make it unique and interesting'.

atb2005's picture
13561 pencils

Well, you and I would have to disagree again. lol The metaphor works fine. For those who might be confused, there's a copy.

Guest's picture

Agree with dzsoi. The piggy bank metaphor just doesn't work here.

Hiperion's picture
3138 pencils

It´s not enough for me.
Horrible campaign..

Rastamathamba420's picture
251 pencils

muy bien... me gusta el concepto

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