Animal Rights: Cage, 3

People who abuse animals belong behind bars. That’s why we fight for the legal and social betterment of animals. Only this way can animals be protected and abusers be punished. Thanks for your donation: Postkonto 87-700700-7. For more information go to

Advertising Agency: Ruf Lanz Werbeagentur, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Maren Beck

December 2012


morse's picture
17183 pencils

Very strong!

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Shawali's picture
8440 pencils

So having a hamster in a cage is a crime now?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

mark3r's picture
1949 pencils

Bingo. I thought the same thing... kind of makes all pet owners feel bad for having their animals in cages, which I believe wasn't the intention of the campaign.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

A very cool campaign.

Love creating ads..

Spoonfeederxxx11's picture
184 pencils

Should have been...

Who deserves to be behind bars?

Anti animal cruelty

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