Animal Liberation: Mascara
Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products.
Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Cris Cordeiro
Retoucher: Andre Matkovic
Published: April 2008
7 comments
The only fresh one of the series.
This is the worst one. No visual fit as well.
Next ....!
not a clear visual. i didn't get syringe = death until after i read the copy. not sure if it helps to have to rely on copy. because a syringe could also mean vaccine, better health, etc... could be clearer.
| think small |
Tough call. Most people's exposure to hypodermics is for better health (vaccines, shots, etc.) so there's no visual tie to what people know.
My first thought when I saw the image was 'Botox'.
visual pun...not funny nor cool! go back to the 80´s
not relevant