Animal Liberation: Mascara

Animal Liberation: Mascara

Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products.

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Cris Cordeiro
Retoucher: Andre Matkovic
Published: April 2008

Your rating: None Average: 4.3 (6 votes)

Comments

The only fresh one of the series.

Garg0yle's picture

This is the worst one. No visual fit as well.

ShanGhai!

Next ....!

not a clear visual. i didn't get syringe = death until after i read the copy. not sure if it helps to have to rely on copy. because a syringe could also mean vaccine, better health, etc... could be clearer.

Tough call. Most people's exposure to hypodermics is for better health (vaccines, shots, etc.) so there's no visual tie to what people know.
My first thought when I saw the image was 'Botox'.

visual pun...not funny nor cool! go back to the 80´s

not relevant