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Mascara

Agency: 
Published/Aired: 
April 2008
Description: 

Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products.

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Cris Cordeiro
Retoucher: Andre Matkovic

Comments (7)

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Highest Rated

mrtalented's picture
mrtalented
Activity Score 2171

not relevant

Davosk's picture
Davosk
Activity Score 4815

The only fresh one of the series.

Garg0yle's picture
Garg0yle
Activity Score 144

This is the worst one. No visual fit as well.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Next ....!

jsptrck404's picture
jsptrck404
Activity Score 437

not a clear visual. i didn't get syringe = death until after i read the copy. not sure if it helps to have to rely on copy. because a syringe could also mean vaccine, better health, etc... could be clearer.

| think small |

Eyot's picture
Eyot
Activity Score 50

Tough call. Most people's exposure to hypodermics is for better health (vaccines, shots, etc.) so there's no visual tie to what people know.
My first thought when I saw the image was 'Botox'.

Cruiser's picture
Cruiser

visual pun...not funny nor cool! go back to the 80´s

mrtalented's picture
mrtalented
Activity Score 2171

not relevant

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