Animal Liberation: Mascara

Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products.

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Cris Cordeiro
Retoucher: Andre Matkovic
Published: April 2008

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7 comments

Davosk's picture
Davosk
4833 pencils

The only fresh one of the series.

Garg0yle's picture
Garg0yle
144 pencils

This is the worst one. No visual fit as well.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Next ....!

jsptrck404's picture
jsptrck404
437 pencils

not a clear visual. i didn't get syringe = death until after i read the copy. not sure if it helps to have to rely on copy. because a syringe could also mean vaccine, better health, etc... could be clearer.

| think small |

Eyot's picture
Eyot
50 pencils

Tough call. Most people's exposure to hypodermics is for better health (vaccines, shots, etc.) so there's no visual tie to what people know.
My first thought when I saw the image was 'Botox'.

Cruiser's picture
Cruiser

visual pun...not funny nor cool! go back to the 80´s

mrtalented's picture
mrtalented
2175 pencils

not relevant

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