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Animal Liberation: Bobby Calf

Animal Liberation: Bobby Calf
Your rating: None Average: 3.8 (5 votes)

Every year 1 million five-day old calves are slaughtered to supply the veal market. Please reconsider your order of veal products.
www.animal-lib.org.au

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Animal Liberation
Published: January 2008

Comments

Grrrr's picture 284 pencils
Grrrr | Mon, 2008-05-19 03:04

... and eat flies! Yummy!

Tuyo Jydtep

JAGGY's picture 1396 pencils
JAGGY | Mon, 2008-05-19 03:20

Visual doesn't say a thing about the idea. Every ad with a brown dirty paper in the background is not great.

Jaggy, MICA Ahmedabad

Alistair C.'s picture 692 pencils
Alistair C. | Mon, 2008-05-19 03:24

..or at least eat them when they get a bit older?!

Grrr, you either don't get the idea, or have a disgusting sense of humor.

adgoddess's picture 336 pencils
adgoddess | Mon, 2008-05-19 03:35

Yeah, eat older cows, that's what it says. Truth is, the younger the better it tastes.

Almakos's picture 459 pencils
Almakos | Mon, 2008-05-19 04:01

"bad" for idea and execution

------------------------------------
240x320 animated gifs http://i-portable.blogspot.com

Go Younha!!!

getconnected2001's picture 992 pencils
getconnected2001 | Mon, 2008-05-19 05:02

Don't disturb the FOOD CHAIN.

-----
http://indianadsblog.blogspot.com/
Indian Ads Update

reactor's picture 296 pencils
reactor | Mon, 2008-05-19 06:44

Actually the fly and the copy underneath are unnecessary. It does not add to the emotional response. It only dilutes, by splitting the attention. Place the calf on the optic center of the page and the copy should read
LIFESPAN:5 DAYS?

(agree with Jaggy- can do without the dirty background)

Reactor

XTG's picture 1359 pencils
XTG | Mon, 2008-05-19 08:55

Lifespan 5 days as in she'll be dead in 5 days? Or is she alive for only 5 days since birth?

NatalieM's picture 1693 pencils
NatalieM | Mon, 2008-05-19 13:02

The comparison of lifespans is unneccessary. The calf's lifespan alone is enough information to catch a reader's attention.

-Natalie
http://www.nataliemarion.com

Shanty Mathew's picture 105 pencils
Shanty Mathew | Tue, 2008-05-20 07:42

There's a powerful ad in there somewhere. Anyway, I'm off beef for a while.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

just write's picture 655 pencils
just write | Mon, 2009-06-15 02:21

I DON'T UNDERSTAND THIS... PLEASE EXPLAIN...

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