Every year 1 million five-day old calves are slaughtered to supply the veal market. Please reconsider your order of veal products.
www.animal-lib.org.au
Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Animal Liberation
Published: January 2008
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12 Comments
... and eat flies! Yummy!
Tuyo Jydtep
Visual doesn't say a thing about the idea. Every ad with a brown dirty paper in the background is not great.
Jaggy, MICA Ahmedabad
..or at least eat them when they get a bit older?!
Grrr, you either don't get the idea, or have a disgusting sense of humor.
Yeah, eat older cows, that's what it says. Truth is, the younger the better it tastes.
"bad" for idea and execution
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240x320 animated gifs http://i-portable.blogspot.com
Go Younha!!!
Don't disturb the FOOD CHAIN.
Actually the fly and the copy underneath are unnecessary. It does not add to the emotional response. It only dilutes, by splitting the attention. Place the calf on the optic center of the page and the copy should read
LIFESPAN:5 DAYS?
(agree with Jaggy- can do without the dirty background)
Reactor
Lifespan 5 days as in she'll be dead in 5 days? Or is she alive for only 5 days since birth?
The comparison of lifespans is unneccessary. The calf's lifespan alone is enough information to catch a reader's attention.
-Natalie
http://www.nataliemarion.com
There's a powerful ad in there somewhere. Anyway, I'm off beef for a while.
"Advertising sucks... ever so gently."
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
I DON'T UNDERSTAND THIS... PLEASE EXPLAIN...
Actually it does make sense and creates a response.
It says that FLYS live LONGER then most COWS. Wtf? Thats horrible. This would make anyone sad and rethink. I've seen better tho.
I agree about the dirty background tho. And the explaination underneath needs to be bigger.