Animal Liberation: Bobby Calf

Every year 1 million five-day old calves are slaughtered to supply the veal market. Please reconsider your order of veal products.
www.animal-lib.org.au

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Animal Liberation

Published: 
January 2008

11 comments

Grrrr's picture
Grrrr
1961 pencils

... and eat flies! Yummy!

JAGGY's picture
JAGGY
1382 pencils

Visual doesn't say a thing about the idea. Every ad with a brown dirty paper in the background is not great.

Jaggy, MICA Ahmedabad

Alistair C.'s picture
Alistair C.
692 pencils

..or at least eat them when they get a bit older?!

Grrr, you either don't get the idea, or have a disgusting sense of humor.

adgoddess's picture
adgoddess
369 pencils

Yeah, eat older cows, that's what it says. Truth is, the younger the better it tastes.

getconnected2001's picture
getconnected2001
987 pencils

Don't disturb the FOOD CHAIN.

reactor's picture
reactor
294 pencils

Actually the fly and the copy underneath are unnecessary. It does not add to the emotional response. It only dilutes, by splitting the attention. Place the calf on the optic center of the page and the copy should read
LIFESPAN:5 DAYS?

(agree with Jaggy- can do without the dirty background)

Reactor

XTG's picture
XTG
1355 pencils

Lifespan 5 days as in she'll be dead in 5 days? Or is she alive for only 5 days since birth?

NatalieM's picture
NatalieM
1685 pencils

The comparison of lifespans is unneccessary. The calf's lifespan alone is enough information to catch a reader's attention.

Shanty Mathew's picture
Shanty Mathew
130 pencils

There's a powerful ad in there somewhere. Anyway, I'm off beef for a while.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

just write's picture
just write
653 pencils

I DON'T UNDERSTAND THIS... PLEASE EXPLAIN...

Guest's picture
Guest

Actually it does make sense and creates a response.

It says that FLYS live LONGER then most COWS. Wtf? Thats horrible. This would make anyone sad and rethink. I've seen better tho.
I agree about the dirty background tho. And the explaination underneath needs to be bigger.

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