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12 Comments
I think the message is weak and visually is too quite.. This campaign hav so much similiarity with what O&M did for Japanese museum or sumthing...
yeah, amazing simalarity.
they were both public service campaigns.
O&M campaigns is so much better and stronger insight compare to this campaigns..
Copy is very expressive and emotional. Touches my heart and drives me to donate.
It's good. I'll bet anything the bile is ineffective in helping these people with their problems.
I get some from the Chinese store down the road. Works like a charm.
It's solid, but there have been similar, much better ads.
i love it. c'on tim, stop buying this stuff.
http://adnerd.blogspot.com
I would never read this if it were in a magazine. Seems boring, so I wouldn't waste time on it.
Moonbear is a stupid name.
duno you read, you puke. not sure on this one.
Global Cheese
The name is not stupid at all!! Moon bear is another name of Asian black bear, and there is even a german cartoon .
And this campagn works. See Chinese most famous music festival's poster. http://www.xiami.com/events/2011midi
Don't ask me why it takes 4 years. I don't know.