4 comments

me thinks's picture
me thinks
722 pencils

Copy is very expressive and emotional. Touches my heart and drives me to donate…

the.adnerd's picture
the.adnerd
160 pencils

me too

hang-the-dj's picture
hang-the-dj
1262 pencils

I am still constantly astouded at the lengths humans will go for money. Imagine being the dude that checks the bears and collects the bile, what goes through his mind?

This ad is okay but with such a powerful message I think more could have been done here. Copy could have been way more expressive I think.

nitigya79's picture
nitigya79
53 pencils

ghastly acts eldom require good copy to sell. here the atrocities themselves touched people's hearts. but to me a more strongly written copy could also make the govt. to act and act fast on it. that's where i think it loses out. a wonderful brief for a good cause done badly.

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