Ads of the World A Graphics.com site

Animal Anti-Cruelty League: Ball

Animal Anti-Cruelty League: Ball
Your rating: None Average: 8.2 (29 votes)

Stop the abuse.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Cameron Watson, Tariq Bailey
Copywriter: Aaron Harris
Photographer: Bryan Traylor
Published: November 2008

Comments

peak900's picture 206 pencils
peak900 | Fri, 2009-02-13 05:12

why the belt - okay, ist may be used for abuse ...
but why the soccer field?

sneakyhands's picture 1843 pencils
sneakyhands | Fri, 2009-02-13 05:15

he's outside, where he can run and play, and he's licking himself. also, he has the field to himself because nobody wants to jump from a cliff to fetch the ball. verdict: this dog has a sweet deal, not abused.

Lox's picture 77 pencils
Lox | Fri, 2009-02-13 05:15

do they make soccer balls out of dogs ?
haha

www.loxandco.com

Guest's picture
Guest | Fri, 2009-02-13 05:36

i made a dog out of a soccerball once..

London Dog's picture 38 pencils
London Dog | Mon, 2009-02-16 09:31

Hey!. Me too!
Great fun!

Guest's picture
Guest | Fri, 2009-02-13 06:08

its not a belt, its a dogs collar. you can see the stud thing.

striking visual, kinda funny cos you can feel yourself running up to kick it. guess thats the idea.

Guest's picture
Guest | Fri, 2009-02-13 10:09

Great idea

Guest's picture
Guest | Fri, 2009-02-13 13:41

your dog is not a soccer ball. that is the idea. don´t kick him. same logic with the others

Jet Propulsion Lab's picture 10602 pencils
Jet Propulsion Lab | Fri, 2009-02-13 15:54

Yep. It's a very simple visual metaphor, nothing more. No need to read too much into it. While there are many different forms of animal abuse, this more prevalent sadistic way to treat a pet just registers quicker and stronger than the other two in the campaign.

Guest's picture
Guest | Fri, 2009-02-13 16:03

Stop the abuse? Thats so ad language it makes me sick. Message is important, don't speak that bullshit ad language, it does not move anyone anymore. Important message need better copy. And so not so "good" ad.

Jet Propulsion Lab's picture 10602 pencils
Jet Propulsion Lab | Fri, 2009-02-13 22:36

I DO agree with that comment actually.
"Stop the abuse" just sounds a bit too...laconic? It feels completely devoid of any emotion as it is. I think it can be better crafted.

Blair Semenoff's picture 661 pencils
Blair Semenoff | Sat, 2009-02-14 02:06

Is that a dog collar or a belt? Not a very good ad, the dogs licking himself....

http://www.truactionflix.com

Guest's picture
Guest | Mon, 2009-02-16 20:23

I couldn't tell it was a dog at first -.-'

Guest's picture
Guest | Fri, 2009-02-20 08:02

i like it and good photography nice HDR sets

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!