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Bra

Agency: 
Published/Aired: 
September 2007
Description: 

Print advertisment created by Euro RSCG, Poland for Aniela, within the category: Fashion.

48 years experience in handmade lingerie

Advertising Agency: EURO RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Photographer: Andrzej Dragan
Designer: Marcin Kruk
Production Company: Photoby, Yellow Studio

Comments (38)

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Highest Rated

shakeelz's picture
shakeelz
Activity Score 6

It's brilliant. Creative and expressive

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

very nice - great idea

everartz's picture
everartz
Activity Score 7609

yes this is cute ;)
--
Everartz

| everartz |

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

Nice idea, but the hands look like those of an 80 year old and i don't think a 40 year old hand would be that differentiating...

Dalbir

nicebastard's picture
nicebastard
Activity Score 298

48 it's not about her age but about experience. I guess she didn't start sewing bras the day after she was born ;)

ghorifaraz's picture
ghorifaraz
Activity Score 10
rosss's picture
rosss
Activity Score 146

A little too easy, but ok.

chinaski's picture
chinaski
Activity Score 951

i liked the idea but in my opinion an add should also be appealing to the eye.

Evandro lima's picture
Evandro lima
Activity Score 140

cool...very good

art dictator's picture
art dictator
Activity Score 15

... and if not appealing to the eye it shouldn't at least be gross.

slithers10's picture
slithers10
Activity Score 112

S&D

reminds me of a dirty old man, barnardos ad

Sharp's picture
Sharp
Activity Score 216

Great boobs.

stateoftheart's picture
stateoftheart
Activity Score 181

a little creepy.

vurtomatic's picture
vurtomatic
Activity Score 364

OF course all women dream of a pair of 48-yr-old hands cupping their breasts ...

mapliopl's picture
mapliopl
Activity Score 146

AlmapBBDO from Sao Paulo won a few lions in Cannes for the exact same campaign a few years back. The tag wasn't experience, but comfort though.

anastacia's picture
anastacia

Are you talking about this one?
http://www.coloribus.com/paedia/prints/2000/1/10/15844/c9565156eaa93f2...

looks more attractive to me, guess they used the concept better

mapliopl's picture
mapliopl
Activity Score 146

precisely...

mapliopl's picture
mapliopl
Activity Score 146

precisely... there were two more for panties and something else...

plowsky's picture
plowsky
Activity Score 12
sashawong's picture
sashawong
Activity Score 4

it should be hands of an old man...hehe

mumbojumbo's picture
mumbojumbo
Activity Score 20

cool stuff!

Rajib's picture
Rajib
Activity Score 369

Brilliant...idea, but the hands looks like of an 60 year old man..... i think he was started his career from aniela now he is aged (experienced)....

.... Method in Madness ....>>

vinaywins's picture
vinaywins
Activity Score 138

Bawa....Budde ki toh Chandi hain...bawa...

Stigset's picture
Stigset
Activity Score 1454

I think it looks a bit gross, and lacks that sexy feeling you should get in a lingerie ad

wordindustry's picture
wordindustry
Activity Score 4

i think that a old man hands would be more surprising

wearmysocks's picture
wearmysocks
Activity Score 1085

I like this, it's unexpected.

Must've been ace to be that old man model! What a great shoot for him! "I'm sorry Mr. photographer, I think my thumb slipped off-centre in that last shot, can we try again? Oh darn, I'm so upset that it happened again....Mr photographer!"

------------------------------------
Energizer Bunny arrested, charged with battery.

young one's picture
young one
Activity Score 56

Hhhhmmmmm lingerie also includes the panties or gstring
I know what they should do next...

adhopper's picture
adhopper
Activity Score 26

This does not look good. To bad, because the idea is ok.

wizzyfx's picture
wizzyfx
Activity Score 33

this one reminds of the rolling stone magazine cover with janet jackson.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I'm getting a little tired of seeing actual "hands" in an ad that talks about the benefits of a handmade product as opposed to machine-made kind.

hbhagat's picture
hbhagat
Activity Score 26

It's a fantastic idea, just as someone said on HANDS could be of younger near to 40s and little more efforts on layout part. I loved this idea and rest of it so much...must it's never thought in past..a fresh new way!!

Harikrishna Bhagat

jacaranda's picture
jacaranda
Activity Score 88

i love it -

capywriter's picture
capywriter
Activity Score 5509

younger hands for someone with over 48 years of experience??? Started his career at birth or what? And even hen his hands wouldn't look so young anymore...
Btw, the other campaign mentioned doesn't look more attractive at all...

SeanMartin's picture
SeanMartin

This is just... creepy, sorry.

gracey's picture
gracey
Activity Score 100

haha cool, lil creepy though

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

No comments about ad , but Next time you need helping hands for photo shoot try me,guys no charges for extra shift....

ghorifaraz's picture
ghorifaraz
Activity Score 10

www.artwanted.com/ghorifaraz

Was her boobs intentionally not been retouched as i can see the veins?....

xhp's picture
xhp
Activity Score 543

Good idea but ... hm, i wouldn't buy that wonderbra for my girlfriend ...

shakeelz's picture
shakeelz
Activity Score 6

It's brilliant. Creative and expressive

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