48 years experience in handmade lingerie
Advertising Agency: EURO RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Photographer: Andrzej Dragan
Designer: Marcin Kruk
Production Company: Photoby, Yellow Studio
Published: September 2007
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39 Comments
very nice - great idea
yes this is cute ;)
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Everartz
| Everartz |
Nice idea, but the hands look like those of an 80 year old and i don't think a 40 year old hand would be that differentiating...
Dalbir
www.AdOfDaMonth.com
Dalbir
www.FaceBook.com/KissFilms
48 it's not about her age but about experience. I guess she didn't start sewing bras the day after she was born ;)
www.artwanted.com/ghorifaraz
So true....
www.artwanted.com/ghorifaraz
A little too easy, but ok.
i liked the idea but in my opinion an add should also be appealing to the eye.
cool...very good
... and if not appealing to the eye it shouldn't at least be gross.
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evaluate this:
http://adsoftheworld.com/forum/exhibition/self_promo_ads
S&D
reminds me of a dirty old man, barnardos ad
dk
Great boobs.
a little creepy.
OF course all women dream of a pair of 48-yr-old hands cupping their breasts ...
AlmapBBDO from Sao Paulo won a few lions in Cannes for the exact same campaign a few years back. The tag wasn't experience, but comfort though.
Are you talking about this one?
http://www.coloribus.com/paedia/prints/2000/1/10/15844/c9565156eaa93f2...
looks more attractive to me, guess they used the concept better
precisely...
precisely... there were two more for panties and something else...
Raise head，Faceflying！
Sky is my land！
it should be hands of an old man...hehe
cool stuff!
Brilliant...idea, but the hands looks like of an 60 year old man..... i think he was started his career from aniela now he is aged (experienced)....
.... Method in Madness ....>>
<<.... Method in Madness ....>>
Bawa....Budde ki toh Chandi hain...bawa...
Vinaywins
I think it looks a bit gross, and lacks that sexy feeling you should get in a lingerie ad
i think that a old man hands would be more surprising
I like this, it's unexpected.
Must've been ace to be that old man model! What a great shoot for him! "I'm sorry Mr. photographer, I think my thumb slipped off-centre in that last shot, can we try again? Oh darn, I'm so upset that it happened again....Mr photographer!"
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Energizer Bunny arrested, charged with battery.
Hhhhmmmmm lingerie also includes the panties or gstring
I know what they should do next...
This does not look good. To bad, because the idea is ok.
Thats it! I am going into hand modeling
Kevin Calero
kevincalero.com
Art is the proper task of life
Kevin Calero
kevincalero.com
this one reminds of the rolling stone magazine cover with janet jackson.
I'm getting a little tired of seeing actual "hands" in an ad that talks about the benefits of a handmade product as opposed to machine-made kind.
It's a fantastic idea, just as someone said on HANDS could be of younger near to 40s and little more efforts on layout part. I loved this idea and rest of it so much...must it's never thought in past..a fresh new way!!
Harikrishna Bhagat
i love it -
copywriter out!
younger hands for someone with over 48 years of experience??? Started his career at birth or what? And even hen his hands wouldn't look so young anymore...
Btw, the other campaign mentioned doesn't look more attractive at all...
This is just... creepy, sorry.
haha cool, lil creepy though
No comments about ad , but Next time you need helping hands for photo shoot try me,guys no charges for extra shift....
www.artwanted.com/ghorifaraz
Was her boobs intentionally not been retouched as i can see the veins?....
www.artwanted.com/ghorifaraz
Good idea but ... hm, i wouldn't buy that wonderbra for my girlfriend ...
xhpdesign.com
It's brilliant. Creative and expressive
http://www.destudiolive.com/