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38 comments

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

very nice - great idea

everartz's picture
everartz
7611 pencils

yes this is cute ;)
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Everartz

| Everartz |

Dalbir Singh's picture
Dalbir Singh
552 pencils

Nice idea, but the hands look like those of an 80 year old and i don't think a 40 year old hand would be that differentiating...

Dalbir

nicebastard's picture
nicebastard
296 pencils

48 it's not about her age but about experience. I guess she didn't start sewing bras the day after she was born ;)

ghorifaraz's picture
ghorifaraz
10 pencils
rosss's picture
rosss
146 pencils

A little too easy, but ok.

chinaski's picture
chinaski
949 pencils

i liked the idea but in my opinion an add should also be appealing to the eye.

Evandro lima's picture
Evandro lima
140 pencils

cool...very good

art dictator's picture
art dictator
15 pencils

... and if not appealing to the eye it shouldn't at least be gross.

slithers10's picture
slithers10
112 pencils

S&D

reminds me of a dirty old man, barnardos ad

Sharp's picture
Sharp
216 pencils

Great boobs.

stateoftheart's picture
stateoftheart
181 pencils

a little creepy.

vurtomatic's picture
vurtomatic
364 pencils

OF course all women dream of a pair of 48-yr-old hands cupping their breasts ...

mapliopl's picture
mapliopl
146 pencils

AlmapBBDO from Sao Paulo won a few lions in Cannes for the exact same campaign a few years back. The tag wasn't experience, but comfort though.

anastacia's picture
anastacia

Are you talking about this one?
http://www.coloribus.com/paedia/prints/2000/1/10/15844/c9565156eaa93f2...

looks more attractive to me, guess they used the concept better

mapliopl's picture
mapliopl
146 pencils

precisely...

mapliopl's picture
mapliopl
146 pencils

precisely... there were two more for panties and something else...

plowsky's picture
plowsky
12 pencils
sashawong's picture
sashawong
4 pencils

it should be hands of an old man...hehe

mumbojumbo's picture
mumbojumbo
20 pencils

cool stuff!

Rajib's picture
Rajib
369 pencils

Brilliant...idea, but the hands looks like of an 60 year old man..... i think he was started his career from aniela now he is aged (experienced)....

.... Method in Madness ....>>

vinaywins's picture
vinaywins
138 pencils

Bawa....Budde ki toh Chandi hain...bawa...

Stigset's picture
Stigset
1456 pencils

I think it looks a bit gross, and lacks that sexy feeling you should get in a lingerie ad

wordindustry's picture
wordindustry
4 pencils

i think that a old man hands would be more surprising

wearmysocks's picture
wearmysocks
1085 pencils

I like this, it's unexpected.

Must've been ace to be that old man model! What a great shoot for him! "I'm sorry Mr. photographer, I think my thumb slipped off-centre in that last shot, can we try again? Oh darn, I'm so upset that it happened again....Mr photographer!"

------------------------------------
Energizer Bunny arrested, charged with battery.

young one's picture
young one
56 pencils

Hhhhmmmmm lingerie also includes the panties or gstring
I know what they should do next...

adhopper's picture
adhopper
26 pencils

This does not look good. To bad, because the idea is ok.

wizzyfx's picture
wizzyfx
33 pencils

this one reminds of the rolling stone magazine cover with janet jackson.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I'm getting a little tired of seeing actual "hands" in an ad that talks about the benefits of a handmade product as opposed to machine-made kind.

hbhagat's picture
hbhagat
26 pencils

It's a fantastic idea, just as someone said on HANDS could be of younger near to 40s and little more efforts on layout part. I loved this idea and rest of it so much...must it's never thought in past..a fresh new way!!

jacaranda's picture
jacaranda
88 pencils

i love it -

capywriter's picture
capywriter
5511 pencils

younger hands for someone with over 48 years of experience??? Started his career at birth or what? And even hen his hands wouldn't look so young anymore...
Btw, the other campaign mentioned doesn't look more attractive at all...

SeanMartin's picture
SeanMartin

This is just... creepy, sorry.

gracey's picture
gracey
100 pencils

haha cool, lil creepy though

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

No comments about ad , but Next time you need helping hands for photo shoot try me,guys no charges for extra shift....

ghorifaraz's picture
ghorifaraz
10 pencils

www.artwanted.com/ghorifaraz

Was her boobs intentionally not been retouched as i can see the veins?....

xhp's picture
xhp
543 pencils

Good idea but ... hm, i wouldn't buy that wonderbra for my girlfriend ...

shakeelz's picture
shakeelz
6 pencils

It's brilliant. Creative and expressive

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