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Aniela: Bra

Aniela: Bra
Your rating: None Average: 6.1 (74 votes)

48 years experience in handmade lingerie

Advertising Agency: EURO RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Photographer: Andrzej Dragan
Designer: Marcin Kruk
Production Company: Photoby, Yellow Studio
Published: September 2007

Comments

Rami Qaddoumi's picture 210 pencils

very nice - great idea

everartz's picture 5362 pencils

yes this is cute ;)
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

DaMon's picture 503 pencils

Nice idea, but the hands look like those of an 80 year old and i don't think a 40 year old hand would be that differentiating...

Dalbir
www.AdOfDaMonth.com

nicebastard's picture 112 pencils

48 it's not about her age but about experience. I guess she didn't start sewing bras the day after she was born ;)

ghorifaraz's picture 10 pencils
rosss's picture 146 pencils

A little too easy, but ok.

chinaski's picture 877 pencils

i liked the idea but in my opinion an add should also be appealing to the eye.

Evandro lima's picture 142 pencils

cool...very good

art dictator's picture 15 pencils

... and if not appealing to the eye it shouldn't at least be gross.

slithers10's picture 112 pencils

S&D

reminds me of a dirty old man, barnardos ad

dk

Sharp's picture 216 pencils

Great boobs.

stateoftheart's picture 181 pencils

a little creepy.

vurtomatic's picture 355 pencils

OF course all women dream of a pair of 48-yr-old hands cupping their breasts ...

mapliopl's picture 144 pencils

AlmapBBDO from Sao Paulo won a few lions in Cannes for the exact same campaign a few years back. The tag wasn't experience, but comfort though.

anastacia's picture 24 pencils

Are you talking about this one?
http://www.coloribus.com/paedia/prints/2000/1/10/15844/c9565156eaa93f2...

looks more attractive to me, guess they used the concept better

www.coloribus.com - advertising archive & mysterious coincidences

mapliopl's picture 144 pencils

precisely...

mapliopl's picture 144 pencils

precisely... there were two more for panties and something else...

plowsky's picture 12 pencils

Raise head,Faceflying!
Sky is my land!

sashawong's picture 4 pencils

it should be hands of an old man...hehe

mumbojumbo's picture 20 pencils

cool stuff!

Rajib's picture 371 pencils

Brilliant...idea, but the hands looks like of an 60 year old man..... i think he was started his career from aniela now he is aged (experienced)....

.... Method in Madness ....>>

<<.... Method in Madness ....>>

vinaywins's picture 138 pencils

Bawa....Budde ki toh Chandi hain...bawa...

Vinaywins

Stigset's picture 1461 pencils

I think it looks a bit gross, and lacks that sexy feeling you should get in a lingerie ad

wordindustry's picture 4 pencils

i think that a old man hands would be more surprising

wearmysocks's picture 1032 pencils

I like this, it's unexpected.

Must've been ace to be that old man model! What a great shoot for him! "I'm sorry Mr. photographer, I think my thumb slipped off-centre in that last shot, can we try again? Oh darn, I'm so upset that it happened again....Mr photographer!"

------------------------------------
Energizer Bunny arrested, charged with battery.

young one's picture 56 pencils

Hhhhmmmmm lingerie also includes the panties or gstring
I know what they should do next...

the killer's picture 1487 pencils

i like the idea, but about the visual i feel a bit tacky.

your work is your identity.
http://harshikcreations.blogspot.com/

Dzsoi's picture 4558 pencils

Women dream about that. It's called a nightmare.
An 80 years old lesbian's hands around their boobies.

adhopper's picture 26 pencils

This does not look good. To bad, because the idea is ok.

illustr8r's picture 110 pencils

Thats it! I am going into hand modeling

Kevin Calero
kevincalero.com

Art is the proper task of life

Kevin Calero
kevincalero.com

wizzyfx's picture 33 pencils

this one reminds of the rolling stone magazine cover with janet jackson.

Jet Propulsion Lab's picture 10602 pencils

I'm getting a little tired of seeing actual "hands" in an ad that talks about the benefits of a handmade product as opposed to machine-made kind.

hbhagat's picture 20 pencils

It's a fantastic idea, just as someone said on HANDS could be of younger near to 40s and little more efforts on layout part. I loved this idea and rest of it so much...must it's never thought in past..a fresh new way!!

Harikrishna Bhagat

jacaranda's picture 88 pencils

i love it -

copywriter out!

the_capywriter's picture 2895 pencils

younger hands for someone with over 48 years of experience??? Started his career at birth or what? And even hen his hands wouldn't look so young anymore...
Btw, the other campaign mentioned doesn't look more attractive at all...

- adsactly! -

SeanMartin's picture

This is just... creepy, sorry.

gracey's picture 102 pencils

haha cool, lil creepy though

pankajadsoftheworld's picture 403 pencils

No comments about ad , but Next time you need helping hands for photo shoot try me,guys no charges for extra shift....

ghorifaraz's picture 10 pencils

www.artwanted.com/ghorifaraz

Was her boobs intentionally not been retouched as i can see the veins?....

xhp's picture 545 pencils

Good idea but ... hm, i wouldn't buy that wonderbra for my girlfriend ...

xhpdesign.com

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