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Highest Rated

Vladi Vascalup's picture
Vladi Vascalup
Activity Score 451

Volkswagen CI? … NOPE

Arcasm's picture
Arcasm
Activity Score 8

drivers wanted to...make snow angels? i don't get what point they're trying to make? the car IS an angel, so it drives well? cool art direction, just not sure where they are going with the whole snow angel thing...

SanBruno's picture
SanBruno
Activity Score 20

This is an old ad ain't it?

ivan's picture
ivan

Yes, not recent.

Qbird's picture
Qbird
Activity Score 142

OMG...
this looks like a sanitary pad!!!!!

chirp chirp chirp...

ivanlim's picture
ivanlim
Activity Score 262

i don't think it's about snow angels.
look... there are no footprints.
as thought the drivers stopped the car,
opened the door, decided, 'heck, the VW is too fun to get out off.
let's just keep driving.'

i think.

addyhoch10's picture
addyhoch10
Activity Score 2592

good point! if this is the idea behind it, nice ad but a bit too complicated. anyway, i like it

popdistortion's picture
popdistortion
Activity Score 1592

That would have been a great idea but I doubt they thought of that.

Leonardo Pastacaldi's picture
Leonardo Pastacaldi
Activity Score 32

there's so much snow that if u open the doors u leave the traces. Volkswagen can drive anyway.

Desi's picture
Desi
Activity Score 1052

I agee with the first guy, though this campaign got a few big awards it has got nothing to do with 'drivers wanted', or it has? Can someone help please???

Leonardo Pastacaldi's picture
Leonardo Pastacaldi
Activity Score 32

Drivers wanted is the Volkswagen's payoff, not the headline of the campaign, so it doesn't need to have something to do with the visual; in my opinion.

squirrely's picture
squirrely
Activity Score 316

It's conjuring up images of childhood to say that the VW is a fun car. It's more about the feeling than a direct communications of the vehicles features.

Mo's picture
Mo
Activity Score 648

I like it.
To me the ad says:
Drivers stopped the car, for a while. It snowed heavily.
opened the door, closed. Kept going without getting stuck in the snow.
uh..hmmm.

ripster's picture
ripster
Activity Score 152

conclusion: so many different opinions can only make a shiittty ad

if that dirty jewel relates to something, that we haven't seen or don't remember, then yeah, it might be good, but other than that it has no distinctive meaning

ripster's picture
ripster
Activity Score 152

Advertiser VOLKSWAGEN
Productor Service VOLKSWAGEN BEETLE
Title VW SNOW ANGEL AD
Agency ARNOLD COMMUNICATIONS
Copywriter SHANE HUTTON
Account Supervisor TIM VACCARINO
Creative Director ALAN PAFENBACH
Photographer STEVE BRONSTEIN
Illustrator PETER LEVINS
Category 11.Cars
Country USA

ivan's picture
ivan

Cool. Thanks ripster!

njae's picture
njae
Activity Score 68

this ad holds no logic.

looks as if the car hovered all the way to the middle of the street where it eventually stopped for a sec, with its tyres dragging in the snow along the way, causing those tyre marks, then lowered itself into the snow, had so-called angels enter the car, hovered above air yet again and drove off the page, with its tyres still draggin away in the snow.

and even if this ad was logical in the least, this sure is one shitty ad.

B128's picture
B128
Activity Score 392

It would make more sense if the car model is VW Angel.... or something..

lisawesa's picture
lisawesa
Activity Score 71

the car stopped to make snow angels. its about the car being fun.

jkschlitz's picture
jkschlitz
Activity Score 48

That's what I got out of it. Not all ads have deep messages.

rainman's picture
rainman
Activity Score 267

exactly, people are looking too deep into it. It is a fun visual that goes with the brand.

Bianconiglio's picture
Bianconiglio
Activity Score 406

sorry, didn't understand it

Ad_Man's picture
Ad_Man
Activity Score 826

oh!! i get it!! drivers wanted because amost all drivers were killed in a vw beetle. i'm so clever.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

drivers wanted because the campaign was built on the tag line " On the road of life, there are passengers and drivers. Drivers wanted." Referring to people who "make a change" not only "pass through life".
I agree with most of you that this one is about the car being fun

Hiperion's picture
Hiperion
Activity Score 3138

I am a Shane Hutton´s fan. So...why did create this?
I can´t believe it..

Rainy's picture
Rainy
Activity Score 12

It's about air-condition, isn't it? Otherwise the footprints doesn't make sense.

Vladi Vascalup's picture
Vladi Vascalup
Activity Score 451

Volkswagen CI? … NOPE

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