ANCMA (Associazione Nazionale Cicli Motocicli Accessori): To be noticed, 2

What a biker has to do to be noticed?

Advertising Agency: Ogilvy & Mather Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri, Marco Geranzani
Art Directors: Pierpaolo Marconcini, Giordano Curreri
Copywriters: Raffaele Gobbo, Marco Geranzani
Illustrator: Nicolas Lesaffre
Published: June 2010


Hibon's picture
3734 pencils

Simple ideas are the best !

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Not really, I think the ad is not bad at getting the message across. It's just bad at doing that convincingly.

tirthomitro's picture
2762 pencils

hey, cool illustration man...

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Non basta una bella illustrazione.
Poor idea.

fotdot's picture
673 pencils

A little forced.

shahidali's picture
4069 pencils

imposing rather than attractive!


elyoshiro's picture
546 pencils

Creo que le faltó a la idea

Guest's picture

At first glance it looks like a photograph. Nice illo: eye catching.

gbl's picture
451 pencils

Ogilvy? God, this is bad, really bad. First idea.

Guest's picture

At first look it seems that the biker is somewhere in air. I also think the message is not present in the illustration clear enough. What a biker has to do to be noticed? Eat an wonderland cookie?

han1987's picture
13 pencils

A bit too much to be honest. There are other ways bikers can be noticed. I would like something like flying from one building roof to another.

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