ANCMA (Associazione Nazionale Cicli Motocicli Accessori): To be noticed, 2

What a biker has to do to be noticed?

Advertising Agency: Ogilvy & Mather Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri, Marco Geranzani
Art Directors: Pierpaolo Marconcini, Giordano Curreri
Copywriters: Raffaele Gobbo, Marco Geranzani
Illustrator: Nicolas Lesaffre
Published: June 2010

11 comments

Hibon's picture
Hibon
3731 pencils

Simple ideas are the best !

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Not really, I think the ad is not bad at getting the message across. It's just bad at doing that convincingly.

tirthomitro's picture
tirthomitro
2740 pencils

hey, cool illustration man...

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Non basta una bella illustrazione.
Poor idea.

fotdot's picture
fotdot
673 pencils

A little forced.

shahidali's picture
shahidali
4071 pencils

imposing rather than attractive!

shahid

elyoshiro's picture
elyoshiro
545 pencils

Creo que le faltó a la idea

Guest's picture
Guest

At first glance it looks like a photograph. Nice illo: eye catching.

gbl's picture
gbl
451 pencils

Ogilvy? God, this is bad, really bad. First idea.

Guest's picture
Guest

At first look it seems that the biker is somewhere in air. I also think the message is not present in the illustration clear enough. What a biker has to do to be noticed? Eat an wonderland cookie?

han1987's picture
han1987
13 pencils

A bit too much to be honest. There are other ways bikers can be noticed. I would like something like flying from one building roof to another.

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