ANCMA (Associazione Nazionale Cicli Motocicli Accessori): To be noticed, 2
What a biker has to do to be noticed?
Advertising Agency: Ogilvy & Mather Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri, Marco Geranzani
Art Directors: Pierpaolo Marconcini, Giordano Curreri
Copywriters: Raffaele Gobbo, Marco Geranzani
Illustrator: Nicolas Lesaffre
Published: June 2010
11 comments
you must see that: http://adsoftheworld.com/media/print/ducati_for_ancma_less_than_a_second
to understand this.
Simple ideas are the best !
Not really, I think the ad is not bad at getting the message across. It's just bad at doing that convincingly.
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hey, cool illustration man...
they showed me a picture & i laughed
dignity has never been photographed
Non basta una bella illustrazione.
Poor idea.
A little forced.
imposing rather than attractive!
shahid
Creo que le faltó a la idea
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At first glance it looks like a photograph. Nice illo: eye catching.
Ogilvy? God, this is bad, really bad. First idea.
At first look it seems that the biker is somewhere in air. I also think the message is not present in the illustration clear enough. What a biker has to do to be noticed? Eat an wonderland cookie?
A bit too much to be honest. There are other ways bikers can be noticed. I would like something like flying from one building roof to another.
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