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Anchieta School: Rich
When you run out of pencil, you run out of education.
Donate school supplies and help poor children.
Advertising Agency: Escala Comunication and Marketing, Brazil
Creative Director: Eduardo Axelrud
Art Directors: Marcelo Peresin, Pedro Perurena, Gabriel Costa
Copywriters: Ricardo Soletti, Marcelo Rosa, Eduardo Axelrud, Diego Wortmann, Gabriel Not
Photographer: Raul Krebs
Published: October 2007
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Comments
soooo forced! i thought this kind of insight is forbidden since...
dumb idea. and even if you take it seriously - a pencil doesn't go from sharp to "empty" in the middle of a word
again, I like the concept, but I don't think they found the right lines. besides, the art direction is no good and they could play around with other school supplies that just pencils. pencils are not the source of education and wisdom!
"the art director says: whatever I say"
I like these.
Simple and engaging, just the right sort of humour. Maybe a better take out line though, it tells me to donate but not how.
5+5=Poo would have been funnier.
great idea, but it would be more realistic if the writting was fading out.... to indicate that the pencil is indeed, running out. Opposed to like the perfectly lead-loaded writting we see right now.
yeah i totally agree with newfoundheart. i didnt even get that it was suppose be the pens running out of ink, i thought it was kids being dumb cuz they dont have enough supplies for education. yeah id go with the pens fading and you see the ink free imprint of the last letter or something.
It's a metaphor. It's not supposed to be read so literally - I think it's alright as a concept.
Actually the ads are way to forced - like the thought tho.
these are pretty bad.
The arrow is so wrong, there's the other way to get to the point with unfinished words...
Design with no knowledge about printing, it's not design!
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