Anchieta School: Rich

When you run out of pencil, you run out of education.
Donate school supplies and help poor children.

Advertising Agency: Escala Comunication and Marketing, Brazil
Creative Director: Eduardo Axelrud
Art Directors: Marcelo Peresin, Pedro Perurena, Gabriel Costa
Copywriters: Eduardo Axelrud, Diego Wortmann, Gabriel Not
Photographer: Raul Krebs
Published: October 2007

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11 comments

sumsum's picture
sumsum
615 pencils

soooo forced! i thought this kind of insight is forbidden since...

Wordnerd's picture
Wordnerd
6662 pencils

dumb idea. and even if you take it seriously - a pencil doesn't go from sharp to "empty" in the middle of a word

LisAD's picture
LisAD
446 pencils

again, I like the concept, but I don't think they found the right lines. besides, the art direction is no good and they could play around with other school supplies that just pencils. pencils are not the source of education and wisdom!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I like these.

Simple and engaging, just the right sort of humour. Maybe a better take out line though, it tells me to donate but not how.

We're going to need more lube.

doworkson's picture
doworkson
242 pencils

5+5=Poo would have been funnier.

newfoundheart's picture
newfoundheart
77 pencils

great idea, but it would be more realistic if the writting was fading out.... to indicate that the pencil is indeed, running out. Opposed to like the perfectly lead-loaded writting we see right now.

doworkson's picture
doworkson
242 pencils

yeah i totally agree with newfoundheart. i didnt even get that it was suppose be the pens running out of ink, i thought it was kids being dumb cuz they dont have enough supplies for education. yeah id go with the pens fading and you see the ink free imprint of the last letter or something.

but_why's picture
but_why
280 pencils

It's a metaphor. It's not supposed to be read so literally - I think it's alright as a concept.

but_why's picture
but_why
280 pencils

Actually the ads are way to forced - like the thought tho.

tjb1970's picture
tjb1970
488 pencils

these are pretty bad.

skeMaMen's picture
skeMaMen
426 pencils

The arrow is so wrong, there's the other way to get to the point with unfinished words...

Design with no knowledge about printing, it's not design!

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