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Anchieta School: 5 + 5
When you run out of pencil, you run out of education.
Donate school supplies and help poor children.
Advertising Agency: Escala Comunication and Marketing, Brazil
Creative Director: Eduardo Axelrud
Art Directors: Marcelo Peresin, Pedro Perurena, Gabriel Costa
Copywriters: Ricardo Soletti, Marcelo Rosa, Eduardo Axelrud, Diego Wortmann, Gabriel Not
Photographer: Raul Krebs
Published: October 2007
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sorry guys but this is just ridicolous
apparently they ran out of school supplies at your school. not so RIDICULOUS now is it.
Booooooo!
nice
http://jazarah.net/blog/
Liked it!
i think it's pretty good, but they would convey better the idea if the pen dissappeared more naturally. when you run out of ink your pen doesn't just stop writing alltogether, it writes less and less with every letter. it fades out...
It is not a pen it's a pencil which never fades out. It just gets too short to hold it in your hands.
legal e divertida a campanha.
não vão ganhar cannes, mas funciona e bem.
Ah, sei lá, achei bem mais ou menos. Essa é bem besta.
Doesn't work for me.
clap clap clap
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