Anchieta School: 5 + 5

When you run out of pencil, you run out of education.
Donate school supplies and help poor children.

Advertising Agency: Escala Comunication and Marketing, Brazil
Creative Director: Eduardo Axelrud
Art Directors: Marcelo Peresin, Pedro Perurena, Gabriel Costa
Copywriters: Eduardo Axelrud, Diego Wortmann, Gabriel Not
Photographer: Raul Krebs
Published: October 2007

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10 comments

sumsum's picture
sumsum
615 pencils

sorry guys but this is just ridicolous

jsptrck404's picture
jsptrck404
437 pencils

apparently they ran out of school supplies at your school. not so RIDICULOUS now is it.

| think small |

Wordnerd's picture
Wordnerd
6662 pencils

Booooooo!

jazarah's picture
jazarah
1262 pencils

nice

corporal_hicks's picture
corporal_hicks
365 pencils

Liked it!

p.syche's picture
p.syche
267 pencils

i think it's pretty good, but they would convey better the idea if the pen dissappeared more naturally. when you run out of ink your pen doesn't just stop writing alltogether, it writes less and less with every letter. it fades out...

sold's picture
sold
3219 pencils

legal e divertida a campanha.
não vão ganhar cannes, mas funciona e bem.

muxa's picture
muxa
602 pencils

Ah, sei lá, achei bem mais ou menos. Essa é bem besta.

efox5's picture
efox5
85 pencils

Doesn't work for me.

karaba's picture
karaba
112 pencils

clap clap clap

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