Beware of cars with less than four stars.
Crash testing for safety.

ANCAP is The Australasian New Car Assessment Program

Advertising Agency: Marmalade, Melbourne, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Ashley Bird
Photographer: Chris von Menge
Retouching: Imagenation
Published: June 2008


OUTFIT's picture
46 pencils


Mezooo's picture
174 pencils

very nice ideas!!

like all three, but this one is the best!

sonucoues2002's picture
804 pencils

gud idea and nicely executed

Frits Harkema's picture
Frits Harkema
713 pencils

Ah! So you think it's ok to have crash test dummies in an ad again? I don't think so. At least for another 10 years they are out of bounds.

MikeTV's picture
86 pencils

I think the campaign looks awesome. Not only has it been executed well it's a strong idea. As for your remark; 'is it ok to have crash test dummies in an ad again?' Sure when the product is about crash test dummies, that's what they do.

DwayneTucker's picture
54 pencils

I love it!

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

funky_frogii's picture
2536 pencils

ha ha ha ha it

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Mr. Positive's picture
Mr. Positive
178 pencils

funny idea and it looks great

floydeepurple's picture
349 pencils

This campaign arouses strong feeling of campaign guys...

gnose's picture
16 pencils

These are great! This one is by far my favorite.

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