ANCAP: Pole
Beware of cars with less than four stars. ancap.com.au
Crash testing for safety.
ANCAP is The Australasian New Car Assessment Program
Advertising Agency: Marmalade, Melbourne, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Ashley Bird
Photographer: Chris von Menge
Retouching: Imagenation
Published: June 2008
10 Comments
Ha!
very nice ideas!!
like all three, but this one is the best!
gud idea and nicely executed
Ah! So you think it's ok to have crash test dummies in an ad again? I don't think so. At least for another 10 years they are out of bounds.
I think the campaign looks awesome. Not only has it been executed well it's a strong idea. As for your remark; 'is it ok to have crash test dummies in an ad again?' Sure when the product is about crash test dummies, that's what they do.
I love it!
"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.
ha ha ha ha ha..love it
love anything creative
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Infected by a virus called CREATIVE | "And ya I Love Everything"
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funny idea and it looks great
This campaign arouses strong feeling of jealousy...cool campaign guys...
These are great! This one is by far my favorite.