ANCAP: Pole

Beware of cars with less than four stars. ancap.com.au
Crash testing for safety.

ANCAP is The Australasian New Car Assessment Program

Advertising Agency: Marmalade, Melbourne, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Ashley Bird
Photographer: Chris von Menge
Retouching: Imagenation
Published: June 2008

10 comments

OUTFIT's picture
OUTFIT
46 pencils

Ha!

Mezooo's picture
Mezooo
174 pencils

very nice ideas!!

like all three, but this one is the best!

sonucoues2002's picture
sonucoues2002
804 pencils

gud idea and nicely executed

Frits Harkema's picture
Frits Harkema
713 pencils

Ah! So you think it's ok to have crash test dummies in an ad again? I don't think so. At least for another 10 years they are out of bounds.

MikeTV's picture
MikeTV
86 pencils

I think the campaign looks awesome. Not only has it been executed well it's a strong idea. As for your remark; 'is it ok to have crash test dummies in an ad again?' Sure when the product is about crash test dummies, that's what they do.

DwayneTucker's picture
DwayneTucker
54 pencils

I love it!

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

funky_frogii's picture
funky_frogii
2538 pencils

ha ha ha ha ha..love it

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Mr. Positive's picture
Mr. Positive
178 pencils

funny idea and it looks great

floydeepurple's picture
floydeepurple
349 pencils

This campaign arouses strong feeling of jealousy...cool campaign guys...

gnose's picture
gnose
16 pencils

These are great! This one is by far my favorite.

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