Anaesthesia Lingerie: Pig

Advertising Agency: Nikotin, Pune, India
Creative Director: Nitin Adake
Art Directors: Nitin Adake, Nikhil kukalwar
Illustrator: Hrishikesh Deshpande
Copywriter: Nitin Adake
Published: September 2010

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10 comments

mr.x's picture
mr.x
952 pencils

Can someone explain...

Billoughsby's picture
Billoughsby
5091 pencils

I think it's an attempt to visualize that moment when the underwear this store sells is first seen on a model, and knocks you back hard with a Tex Avery-style recoil. One can almost hear the sirens, the anvils crashing into pavement and the wolf whistles. I would give it points specifically for showing something in a sexy lingerie ad besides, well, the usual and obvious.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

miko1aj's picture
miko1aj
3097 pencils

ok i read it. but
WHY they're not finished?
It's something i can't catch.

Billoughsby's picture
Billoughsby
5091 pencils

My personal opinion is that the "unfinished drawing" is a stylistic decision -- an artsy touch -- and not relevant to the concept. So I don't really catch it either, beyond that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

miko1aj's picture
miko1aj
3097 pencils

ok. thnx.

whatthefudge's picture
whatthefudge
1268 pencils

I'd rather be aroused than humoured when it comes to sexy lingerie.

dean viii's picture
dean viii
1676 pencils

fail.

Boxey's picture
Boxey
8885 pencils

Bad campaign.

adbot's picture
adbot
42 pencils

I think the clue for their thinking here is in the name of the company: "anaesthesia". Maybe the animals represent males who are anaesthetized—knocked out—by a woman wearing the product. Although why the animals are fully illustrated first from sketches is something that I can't figure out... maybe it was just a style choice without conceptual support.

Deepinheart's picture
Deepinheart
24 pencils

Agreed.

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