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Published/Aired: 
September 2010
Description: 

Print advertisment created by Nikotin, India for Anaesthesia Lingerie, within the category: Fashion.

Advertising Agency: Nikotin, Pune, India
Creative Director: Nitin Adake
Art Directors: Nitin Adake, Nikhil kukalwar
Illustrator: Hrishikesh Deshpande
Copywriter: Nitin Adake

Comments (10)

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Highest Rated

adbot's picture
adbot
Activity Score 42

I think the clue for their thinking here is in the name of the company: "anaesthesia". Maybe the animals represent males who are anaesthetized—knocked out—by a woman wearing the product. Although why the animals are fully illustrated first from sketches is something that I can't figure out... maybe it was just a style choice without conceptual support.

mr.x's picture
mr.x
Activity Score 998

Can someone explain...

Billoughsby's picture
Billoughsby
Activity Score 5142

I think it's an attempt to visualize that moment when the underwear this store sells is first seen on a model, and knocks you back hard with a Tex Avery-style recoil. One can almost hear the sirens, the anvils crashing into pavement and the wolf whistles. I would give it points specifically for showing something in a sexy lingerie ad besides, well, the usual and obvious.

That's it.

miko1aj's picture
miko1aj
Activity Score 3086

ok i read it. but
WHY they're not finished?
It's something i can't catch.

Billoughsby's picture
Billoughsby
Activity Score 5142

My personal opinion is that the "unfinished drawing" is a stylistic decision -- an artsy touch -- and not relevant to the concept. So I don't really catch it either, beyond that.

That's it.

miko1aj's picture
miko1aj
Activity Score 3086

ok. thnx.

whatthefudge's picture
whatthefudge
Activity Score 1266

I'd rather be aroused than humoured when it comes to sexy lingerie.

dean viii's picture
dean viii
Activity Score 1686

fail.

Boxey's picture
Boxey
Activity Score 8881

Bad campaign.

adbot's picture
adbot
Activity Score 42

I think the clue for their thinking here is in the name of the company: "anaesthesia". Maybe the animals represent males who are anaesthetized—knocked out—by a woman wearing the product. Although why the animals are fully illustrated first from sketches is something that I can't figure out... maybe it was just a style choice without conceptual support.

Deepinheart's picture
Deepinheart
Activity Score 24

Agreed.

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