lsadunb's picture
575 pencils

Good Campaign!

mikepants2005's picture
504 pencils


kgeiger's picture
7209 pencils

But Mike, it's mildly amusing! ;)

De Qasim's picture
De Qasim
61 pencils

What is this.....Its not comfortable to understand.......

kre8's picture
989 pencils

there is more inside it than you think there is, like the boat.
comfortable now?

De Qasim's picture
De Qasim
61 pencils

Yes i understand but i think Clients need 100 years to understand

dannieg's picture
50 pencils

ahhhhhh ... i'm too very slow... my initial look at it was that someone on the boat was eating it (since it has the google mapish location pointy thinggy) and couldn't get why everything was sliced ... but it all make sense now :)

Salet's picture
288 pencils

I agree. That pointer makes you think it's a person eating it. If they made a little change to that it would be a lot more clear.

twelve_noon's picture
617 pencils

nice idea, even better execution and really standing out in the category

seba-romero's picture
37 pencils

Yes, nice execution exept they didn't make all those illustrations. I have a book I bought like 15 ago years about different structures and how they are inside, and these illustrations and a lot more came on that book. I guess they are paying for using them anyway...

twelve_noon's picture
617 pencils

even better. smart of them...

adrianapr's picture
1238 pencils

besides, it's quite an illustration...
i think it's a fresh concept, interesting to look at, and you can tell there's a lot of thought behind this idea.

loquillo's picture
4 pencils

Ads like this are cannes winners for sure. I love the concept, art direction, it´s fresh... but I´m not sure if common people will understand them so easy, and the most important, they really will get connection to the idea and will buy them? I repeat, I´m not sure...

Artchique's picture
166 pencils

::singing:: "I wanna live like common people, I wanna do whatever common people do."


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