Ana Derme Cosmetics: Jaguar

Not all species enjoy spots

Advertising Agency: Pro>Target, Novo Hamburgo, Brazil
Creative Director: Gilberto Jacobus Basualdo
Art Director: Gilberto Jacobus Basualdo
Copywriter: Ricardo Piagetti Müller
Illustrator: Diego Cunha / StudioMe
Photographer: André Hilgert / StudioMe
Additional credits: Rafaela Spilimbergo, Mariana Bier, Thaís König, Antonio de Luccia
Published: July 2012

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12 comments

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

The 'WOW' campaign!

Love creating ads..

Milan Solanki's picture
Milan Solanki
986 pencils

like it

hasalaka.th's picture
hasalaka.th
290 pencils

great campaign. This one is the best.

feysal's picture
feysal
2175 pencils

the series is actually really good

groovy baby!

Hadrons's picture
Hadrons
5743 pencils

"Not all species enjoy spots"

Question for the copywriter:
What other species are that you KNOW enjoy their spots??

Both "Nature" and "Scientific American" magazines are anxious (indeed they are actually holding their collective breath)
for your response. You, the copywriter.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

robthelad's picture
robthelad
120 pencils

Totally agree. Nonsense.

Milan Solanki's picture
Milan Solanki
986 pencils

On the contrary it makes perfect sense. Spot on other animals make them look pretty, but the fact is totally opposite in case of humans; as simple as that.

robthelad's picture
robthelad
120 pencils

Women are animals?

Milan Solanki's picture
Milan Solanki
986 pencils

I didn't mean it that way, still FYI all of us are social animals; 4th grade science

Hadrons's picture
Hadrons
5743 pencils

Dear Mr. Solanki. the operative verb was "enjoy".
Please pay more attention to the copy in the comment .
Focus is important in some parts of our profession.
Sincerely yours.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Milan Solanki's picture
Milan Solanki
986 pencils

ok, i don't want to get into any swordplay, so let's just agree to disagree
Plz, nobody take it personally, after all opinions are bound to differ : )

STYLEandPROFILE's picture
STYLEandPROFILE
34 pencils

Nice try. Enjoy the fail.

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