37 comments

josephine's picture
josephine
10 pencils

nice!

Pila's picture
Pila
177 pencils

nice one

Pila

Maitredeslettres's picture
Maitredeslettres
179 pencils

pretty job...
tidbitz

whitespace's picture
whitespace
1953 pencils

Oldie but nicey.

Makes me wonder how an illustrator was involved though.

fersvax's picture
fersvax
1239 pencils

The illustrator did the white background!!!!

FER.

B128's picture
B128
392 pencils

Ha ha ha.... good one fersvax...

I think this is one of those ideas you need to sketch first before proceeding to photography. I hope that explains the illustrator's role.

the mighty ham's picture
the mighty ham
94 pencils

Very nice. And the first person to say something about "visual solutions being part of the 90's" will be shot... then cloned... and then all their clones will be shot.

cheok's picture
cheok
32 pencils

nice, simple, exactly the kind of ad i love.

cooties's picture
cooties
180 pencils

lovely.

popdistortion's picture
popdistortion
1594 pencils

Simply simplistic. Nice work. Probably more advertising for advertisers but who cares?

cgreyes's picture
cgreyes
4 pencils

I have a friend who did the exact same ad in school and won a couple of awards for it. The only difference was the books are red. I think someone is ripping off this ad.

http://www.verticalcurve.com/zukoslavia/images/book-exchange%201.jpg.
Shame on you.

mikelite's picture
mikelite
1031 pencils

cabron! these bastards stole from Tommy! Who cares about Jori, but tommy? Those bastards.

ryanfluet's picture
ryanfluet
105 pencils

excellent

riseabove's picture
riseabove
8 pencils

Great stuff.

DDBill's picture
DDBill
120 pencils

ANOTHER COINCIDENCE AD....

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

rubberstamp's picture
rubberstamp
66 pencils

why do you say that???
the metaphor of recycle has been used... but here its done refreshingly...

rubberstamp's picture
rubberstamp
66 pencils

hey cool... old metaphor but nicely done

slim's picture
slim
1047 pencils

What is this? Leo Burnett Singapore week?

Nice ad tho. Bit familiar.

viral fever's picture
viral fever
30 pencils

good but the whole recycle symbol thing is passe.

mahi_dhk's picture
mahi_dhk
90 pencils

nice job

debu purkayastha's picture
debu purkayastha
84 pencils

thats nice!

Capitalist's picture
Capitalist
132 pencils

Now, that's what i call - a cool Idea...

Ainadaliel's picture
Ainadaliel
271 pencils

Very simple, very effective...

I'm SO jealous!!! Haha!!!

sanjukappil's picture
sanjukappil
14 pencils

thats wonderful!!!

Néstor's picture
Néstor
126 pencils

very nice, creative, and simple job...

ZappingLatam.com

kc_brock's picture
kc_brock
703 pencils

holy crap.
that ad is the exact same as that miami ad school kid.
down to the centered logo and copy.

quite a coincidence.
great ad though.

rd

doodlejoe's picture
doodlejoe
4 pencils

Genius! Excellent art direction. Credit to the green book too -- it helps elevate the idea of recycling. A winner.

wheel2wheel's picture
wheel2wheel
2 pencils

It was done by some students at the Miami Ad School. That was at least 3 or 4 years ago. I hope it's the same guys now at Leo Burnett, Singapore.

dub-pistol's picture
dub-pistol
8 pencils

this one is by far stronger. Better art direction and a more appropriate client does help to propel the game. Still gets my vote for a great ad.

act's picture
act
535 pencils

another recyled ad.

lara's picture
lara
114 pencils

nice execution n art direction Simple n effective

act's picture
act
535 pencils

ya but it's so boring. first level thinking.

lara's picture
lara
114 pencils

cooooooool old is gold, simple symbolic n effective

Mr Parsley's picture
Mr Parsley
10 pencils

Stealing from other campaigns is fine, stealing from student ADs is just cowardly.

Ruck's picture
Ruck
8 pencils

what? was this stolen? if so where from, i am gutted i eally liked this made me smile?

sold's picture
sold
3265 pencils

Submitted by cgreyes on Tue, 2006-11-07 02:05.

I have a friend who did the exact same ad in school and won a couple of awards for it. The only difference was the books are red. I think someone is ripping off this ad.

http://www.verticalcurve.com/zukoslavia/images/book-exchange%201.jpg.
Shame on you.

Guest's picture
Guest

Terrible Photoshop work. Anyone else see the light green splotches all around the books?

Log in or register to post comments