ANA bookstore: Recycle

ANA bookstore: Recycle

Ana second hand bookstore

Agency: Leo Burnett, Singapore
Creative Director: Steve Straw
Art director: Allen Ng
Copywriter: Cheelip
Illustrator: Felix Wang
Photographer: Jeremy (Calibre)

Your rating: None Average: 9.2 (6 votes)

Comments

nice!
jo

nice one

pretty job...
tidbitz

Oldie but nicey.

Makes me wonder how an illustrator was involved though.

fersvax's picture

The illustrator did the white background!!!!

Ha ha ha.... good one fersvax...

I think this is one of those ideas you need to sketch first before proceeding to photography. I hope that explains the illustrator's role.

Very nice. And the first person to say something about "visual solutions being part of the 90's" will be shot... then cloned... and then all their clones will be shot.

nice, simple, exactly the kind of ad i love.

lovely.

Simply simplistic. Nice work. Probably more advertising for advertisers but who cares?

I have a friend who did the exact same ad in school and won a couple of awards for it. The only difference was the books are red. I think someone is ripping off this ad.

http://www.verticalcurve.com/zukoslavia/images/book-exchange%201.jpg.
Shame on you.

cabron! these bastards stole from Tommy! Who cares about Jori, but tommy? Those bastards.

excellent

Great stuff.

wkm910's picture

ANOTHER COINCIDENCE AD....

why do you say that???
the metaphor of recycle has been used... but here its done refreshingly...

hey cool... old metaphor but nicely done

What is this? Leo Burnett Singapore week?

Nice ad tho. Bit familiar.

good but the whole recycle symbol thing is passe.

nice job

thats nice!

Now, that's what i call - a cool Idea...

Very simple, very effective...

I'm SO jealous!!! Haha!!!

thats wonderful!!!

Néstor's picture

very nice, creative, and simple job...

holy crap.
that ad is the exact same as that miami ad school kid.
down to the centered logo and copy.

quite a coincidence.
great ad though.

Genius! Excellent art direction. Credit to the green book too -- it helps elevate the idea of recycling. A winner.

It was done by some students at the Miami Ad School. That was at least 3 or 4 years ago. I hope it's the same guys now at Leo Burnett, Singapore.

this one is by far stronger. Better art direction and a more appropriate client does help to propel the game. Still gets my vote for a great ad.

another recyled ad.

nice execution n art direction Simple n effective

ya but it's so boring. first level thinking.

cooooooool old is gold, simple symbolic n effective

Stealing from other campaigns is fine, stealing from student ADs is just cowardly.

what? was this stolen? if so where from, i am gutted i eally liked this made me smile?

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