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Agency: 
Published/Aired: 
July 2008
Description: 

Lisbon Airport has a new look.

Advertising Agency: BBDO Portugal
Creative Directors: Marco Dias, Nuno Jerónimo
Art Director: Rita Ferreira
Copywriter: Augusto Barata
Chief Creative Officer: Pedro Bidarra

Comments (14)

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Highest Rated

Bangads's picture
Bangads
Activity Score 65

The Line describes and connects the visual perfectly. The major difference noticeable in look is with a hair cut. and it also supports the fact that people from almost everywhere travel to and fro Lisbon so it should take care of its looks.

ira's picture
ira
Activity Score 4

awsome!!!!!!!!!!!!!!!!

CharlieR's picture
CharlieR
Activity Score 92

wow!

Brema's picture
Brema
Activity Score 192

now thats creativity

Strike two stones with one bird

Killer Kowalski's picture
Killer Kowalski
Activity Score 394

to be honest, i don't see a connection between an airport and a haircut. and i don't see a connection between a new terminal and old destinations.

seba-romero's picture
seba-romero
Activity Score 37

That's exactly the point, the destinations are the same but the airport has a new "look"... it is a nice way to say in a simple way. Awasome!! I love simple and fresh ideas like this, and the fact that they didn't actually show you the airport with a picture.

Killer Kowalski's picture
Killer Kowalski
Activity Score 394

you are right, it would be boring to just show the new airport. no doubt!

but i believe there are faster and more relevant but still creative ways to communicate you have a new terminal which offers lots of amenities.

if you just have a look only the image and the headline (that is what most people outside ads of the world will look at) you see old destinations connected in a way they might remind you of a haircut. the headline says: lisbon airport has a new look. what does that tell me about a new terminal? nothing! i have to read the copy. if i dont read the copy i will believe they painted the walls in light green instead of white.

monotone's picture
monotone
Activity Score 301

Unlike the others, this doesn't look like hair.

Enas's picture
Enas
Activity Score 741

i agree

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

karaba's picture
karaba
Activity Score 112

my favourite ?

Ryan101's picture
Ryan101
Activity Score 16

I just love this campaign. Good ideia, good copy, good execution.
Congratulations

Axel's picture
Axel
Activity Score 13

Brilliant work. Very original.

nileshsingh's picture
nileshsingh
Activity Score 110

speechless. killer

Erik Svenson's picture
Erik Svenson
Activity Score 10

BEAUTIFUL CAMPAIGN

Bangads's picture
Bangads
Activity Score 65

The Line describes and connects the visual perfectly. The major difference noticeable in look is with a hair cut. and it also supports the fact that people from almost everywhere travel to and fro Lisbon so it should take care of its looks.

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