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ANA Airports: Grey
Lisbon Airport has a new look.
Advertising Agency: BBDO Portugal
Creative Directors: Marco Dias, Nuno Jerónimo
Art Director: Rita Ferreira
Copywriter: Augusto Barata
Chief Creative Officer: Pedro Bidarra
Published: July 2008
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awsome!!!!!!!!!!!!!!!!
wow!
now thats creativity
to be honest, i don't see a connection between an airport and a haircut. and i don't see a connection between a new terminal and old destinations.
That's exactly the point, the destinations are the same but the airport has a new "look"... it is a nice way to say in a simple way. Awasome!! I love simple and fresh ideas like this, and the fact that they didn't actually show you the airport with a picture.
you are right, it would be boring to just show the new airport. no doubt!
but i believe there are faster and more relevant but still creative ways to communicate you have a new terminal which offers lots of amenities.
if you just have a look only the image and the headline (that is what most people outside ads of the world will look at) you see old destinations connected in a way they might remind you of a haircut. the headline says: lisbon airport has a new look. what does that tell me about a new terminal? nothing! i have to read the copy. if i dont read the copy i will believe they painted the walls in light green instead of white.
Unlike the others, this doesn't look like hair.
i agree
my favourite ?
I just love this campaign. Good ideia, good copy, good execution.
Congratulations
Brilliant work. Very original.
speechless. killer
BEAUTIFUL CAMPAIGN