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14 comments

ira's picture
ira
4 pencils

awsome!!!!!!!!!!!!!!!!

CharlieR's picture
CharlieR
92 pencils

wow!

Brema's picture
Brema
192 pencils

now thats creativity

Strike two stones with one bird

Killer Kowalski's picture
Killer Kowalski
394 pencils

to be honest, i don't see a connection between an airport and a haircut. and i don't see a connection between a new terminal and old destinations.

seba-romero's picture
seba-romero
37 pencils

That's exactly the point, the destinations are the same but the airport has a new "look"... it is a nice way to say in a simple way. Awasome!! I love simple and fresh ideas like this, and the fact that they didn't actually show you the airport with a picture.

Killer Kowalski's picture
Killer Kowalski
394 pencils

you are right, it would be boring to just show the new airport. no doubt!

but i believe there are faster and more relevant but still creative ways to communicate you have a new terminal which offers lots of amenities.

if you just have a look only the image and the headline (that is what most people outside ads of the world will look at) you see old destinations connected in a way they might remind you of a haircut. the headline says: lisbon airport has a new look. what does that tell me about a new terminal? nothing! i have to read the copy. if i dont read the copy i will believe they painted the walls in light green instead of white.

monotone's picture
monotone
301 pencils

Unlike the others, this doesn't look like hair.

Enas's picture
Enas
741 pencils

i agree

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

karaba's picture
karaba
112 pencils

my favourite ?

Ryan101's picture
Ryan101
16 pencils

I just love this campaign. Good ideia, good copy, good execution.
Congratulations

Axel's picture
Axel
13 pencils

Brilliant work. Very original.

nileshsingh's picture
nileshsingh
110 pencils

speechless. killer

Erik Svenson's picture
Erik Svenson
10 pencils

BEAUTIFUL CAMPAIGN

Bangads's picture
Bangads
65 pencils

The Line describes and connects the visual perfectly. The major difference noticeable in look is with a hair cut. and it also supports the fact that people from almost everywhere travel to and fro Lisbon so it should take care of its looks.

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