Makes cleaning easy, 1

March 2009

Print advertisment created by Y&R, India for Amway, within the category: House, Garden.

Advertising Agency: Rediffusion Young & Rubicam, Gurgaon, India
Executive Creative Directors: Ramanuj Shastry, Sagar Mahabaleshwar
Creative Directors: Abhinav Pratiman, Daniel Upputuru
Art Director: Avinash Nishad
Photographer: Ajit Singh Padam
Copywriter: Anish Nath

Comments (13)

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Guest's picture

Although this one is the best of the three Art Direction wise, it still doesn't cover the fact that inside out has been done and over done.
And bad choice of photography and font colour. white, white, light marble, white, wood grain, background of white. I had to zoom in to make out the copy (not too impressed with that either)
I know you guys are in an ad agency and this campaign was probably run already but stop going through ads of the world and copying stuff your CDs don't get to see. You will run into some copy write issues sooner or later.

Guest's picture

There were 2 Exec CDs, 2 CDs, 1 AD, 1 fotografer & 1 copywriter to produce this rubbish!

kre8's picture
Activity Score 989

i dont mind the ads... but isnt the whole idea of amway that they dont advertise?
it's pyramid marketing... word of mouth.
i dont know for sure, but i thought this was the case.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Amway IS pyramid marketing through word of mouth (with VERY little advertising.) Or at least that's how they used to operate. My mother was once an Amway "lady" and she used to meet with people who were interested in joining her network of Amway "representatives" constantly. At one point, she had more than 60 sales reps working for her...

The ad itself, BTW, does NOT work for me as a consumer. And I do a lot of dishes at home! : (

adsadsads's picture
Activity Score 130

I look at lots of ads and have never seen this done before.
I'm sure there's something similar like everything else.
But I like it because it took me a sec to figure it out.
It's smart and simple too. I like it.

But yeah, if it's been done before exactly the same, then my comments mean nothing.

Guest's picture

good work and good insight as cleaning those handles isn't easy. and amway does advertise, they've a tvc too.

Jumo's picture
Activity Score 592

bad art dir

Art Director FP7 Morocco

Guest's picture

i think Amway is still NOT advertising.

Guest's picture


jai hind's picture
jai hind
Activity Score 356

bahot hi ganda kaam hai,
Daniel kya kar raha hai yaar

jai hind
art director

叶颢's picture
Activity Score 168

我开始还以为是保持瓷器的光滑的广告。。。看了产品广告语"KEEP CLEANING EASY"才知道是清洁剂...BAD AD..

icanthink's picture
Activity Score 270

How about cleaning inside now?

Guest's picture

Very Forced

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