Amway Dish Drops: Makes cleaning easy, 1

Advertising Agency: Rediffusion Young & Rubicam, Gurgaon, India
Executive Creative Directors: Ramanuj Shastry, Sagar Mahabaleshwar
Creative Directors: Abhinav Pratiman, Daniel Upputuru
Art Director: Avinash Nishad
Photographer: Ajit Singh Padam
Copywriter: Anish Nath


Guest's picture

Although this one is the best of the three Art Direction wise, it still doesn't cover the fact that inside out has been done and over done.
And bad choice of photography and font colour. white, white, light marble, white, wood grain, background of white. I had to zoom in to make out the copy (not too impressed with that either)
I know you guys are in an ad agency and this campaign was probably run already but stop going through ads of the world and copying stuff your CDs don't get to see. You will run into some copy write issues sooner or later.

Guest's picture

There were 2 Exec CDs, 2 CDs, 1 AD, 1 fotografer & 1 copywriter to produce this rubbish!

kre8's picture
989 pencils

i dont mind the ads... but isnt the whole idea of amway that they dont advertise?
it's pyramid marketing... word of mouth.
i dont know for sure, but i thought this was the case.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Amway IS pyramid marketing through word of mouth (with VERY little advertising.) Or at least that's how they used to operate. My mother was once an Amway "lady" and she used to meet with people who were interested in joining her network of Amway "representatives" constantly. At one point, she had more than 60 sales reps working for her...

The ad itself, BTW, does NOT work for me as a consumer. And I do a lot of dishes at home! : (

adsadsads's picture
130 pencils

I look at lots of ads and have never seen this done before.
I'm sure there's something similar like everything else.
But I like it because it took me a sec to figure it out.
It's smart and simple too. I like it.

But yeah, if it's been done before exactly the same, then my comments mean nothing.

Guest's picture

good work and good insight as cleaning those handles isn't easy. and amway does advertise, they've a tvc too.

Jumo's picture
592 pencils

bad art dir

Art Director FP7 Morocco

Guest's picture

i think Amway is still NOT advertising.

Guest's picture


jai hind's picture
jai hind
356 pencils

bahot hi ganda kaam hai,
Daniel kya kar raha hai yaar

jai hind
art director

叶颢's picture
168 pencils

我开始还以为是保持瓷器的光滑的广告。。。看了产品广告语"KEEP CLEANING EASY"才知道是清洁剂...BAD AD..

icanthink's picture
270 pencils

How about cleaning inside now?

Guest's picture

Very Forced

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