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Hitlerabbit

Agency: 
Published/Aired: 
February 2012
Description: 

Six time distilled.

Advertising Agency: Ogilvy & Mather, Kiev, Ukraine
Creative Directors: Will Rust, Tomas Belko
Copywriters: Alexandra Doroguntsova, Martin Demartini
Art Directors: Will Rust, Dima Lebedev
Illustrator: Dima Lebedev

Comments (58)

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Highest Rated

weigehao126's picture
weigehao126
Activity Score 37

The dry land?

Shawali's picture
Shawali
Activity Score 8442

You gotta be shitting me....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Hadrons's picture
Hadrons
Activity Score 6017

It's one thing to produce such a hideous print campaign, but for AoTW to present it - it's simply bad taste & offensive.
Please remove them both.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
Activity Score 4601

Personally, I find censorship more offensive than even the most offensive ad. These are bad ads. But it's better to simply say so and move on.

Hadrons's picture
Hadrons
Activity Score 6017

A good portion of my extended family was brutally murdered by this leprous-poxy-piece-of-oozing-shit monster in a way the devil himself wouldn't have.
Piece-of-shit is actually waaay too nice, but I cant think of a worse epitaph right now.

No I can NOT let it go, nor move on.

People just 'letting it go' contribute to this horror happening again.

If Ivan (Hungarian? Didn't that other murderous steaming turd take out some of *your* family???), doesn't show a minimal respect or sensitivity and shitcan these vomitous ads, I'll simply remove my self from his forum.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
Activity Score 4601

It's always better show ideas, whether you agree with them or not. And allow others to voice their opinions on those ideas. If you simply remove them from sight, no one learns anything new. And ironically enough, censorship is what hitler would have reverted to.

mr.x's picture
mr.x
Activity Score 998

Totally agree with vote4pedro.

john ler's picture
john ler
Activity Score 667

vote4pedro : +1
Hadrons : - 100

Nike Diesel's picture
Nike Diesel
Activity Score 13630

vote4pedro

Shawali's picture
Shawali
Activity Score 8442

As much as I find this campaign stupid and out of touch, Ivan is just doing his job by putting it on the front page.

"letting it go" won't make Hitler happen again, it would just make people forget about this stupid campaign faster.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

stevel's picture
stevel
Activity Score 423

So it's Ivan's fault???? Are we supposed to remove everything that you find distasteful and offensive? There is PLENTY of advertising I find detestable, but I don't decry it's very existence. If the ad is so offensive, the company itself will pay big time. That's the WHOLE POINT of advertising.

ivan's picture
ivan

He did cause a lot of grief for my family, but it doesn't have to be my family. I feel the pain of any person or living being. But censorship of questionable material is not the answer. Openly talking about it could be. I could be wrong and if many are offended I can remove.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

@ivan. I'm from a country where freedom of speech is one of the most valuable things in our life. That said, IMO do not take anything down because of strong presence of a neigh sayer. Keep it rolling, we need discussions about everything. Ads of the World for President!

Hadrons's picture
Hadrons
Activity Score 6017

Is your lame ability to process is a talent or were you born that way ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

john ler's picture
john ler
Activity Score 667

Hadrons ! My dog was once killed in a hunting accident ! I find this very offensive :

http://cafe.themarker.com/image/1564644/

Please remove it immediately from your site.

simonds08's picture
simonds08
Activity Score 598

poor form pork_eater. comparing the extermination of someones family to a dog is adding insult to injury.

Hadrons's picture
Hadrons
Activity Score 6017

thanks for "having" my back.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Eugens's picture
Eugens
Activity Score 2624

It's a smart ad, and it has won awards. This is advertising, lighten up. It's not advertising hitler, it's advertising a vodka that's been turned into something good from something bad, by distilling it 6 times. Censorship is the worst thing that can exist on this planet, and it's in its shadow that the worst crimes are committed, So please, Ivan, don't censor these ads, or any other that depict dictators, satan, boobs and anything else some people might feel offended by.

_tj_'s picture
_tj_
Activity Score 133

So the message is, 'we start with shit and distill it into a drinkable product'?

Awful.

Hadrons's picture
Hadrons
Activity Score 6017

I see no cpu here. shame. again, second time you expose your ignorance and lack of understanding - find another job.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jujocd's picture
jujocd
Activity Score 759

worst

tillfu's picture
tillfu
Activity Score 74

Twisted minds - bad taste - provocation just for the sake to provoke - benetton tried this in the 80ies and failed. This is not advertising, it´s just an insult. Not creative but
boring and dull. If it wasn´t an insult to millions of victims ( the same goes for the Stalin ad ) one could just wonder how much of the stuff the "creatives" drank themselves before producing such sh.t, but regarding the historical background those guys should leave advertising and get some sense - again, they are insulting lots of people with this.

Jackbr's picture
Jackbr
Activity Score 1499

Deva ju.

JackBR

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nyet.

The Jobless Writer
Will Think for Salary

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

OhooooooooooooooOOOOOOOO...........!!!

Hadrons's picture
Hadrons
Activity Score 6017

THIS IS AN OPEN LETTER TO IVAN

Dear Ivan ,

Shit excreted by an advertising firm is still shit. Just because the shit is packaged as "advertising" (with clear, see thru windows) doesn't make it advertising.

Why *won't* you sift better?
There are still things in this world of little-to-no values and ethics that fall beyond the pale.
You should know better.

You could have PC denied the ad, but you choose silence that has insulted and offended me and my other friends.
This silence reminds me, of the same attitude the world took on while millions of my people were butchered.

Upon posting these ads, you could have immediately added your comments disavowing both of them as horrendous perversions of our profession.

Besides the fact that you hurt my feelings, you also opened your forum for nasty remarks.

Sorry, as much as I liked your forum - it's your lack of understanding and sensitivity - I can't bear to hang around here right now.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ivan's picture
ivan

It was never my intention to hurt you or anybody. Accept my apology.

Terrible things are out there in the world and we won't get rid of them by burying or censoring them away. We have to talk about them and occasionally remember them to make sure we don't forget so it never happens again.

Dictators and killers are used frequently in advertising. Advertising has always been pushing boundaries and breaking taboos. I believe showcasing such campaigns and opening them up for discussion is beneficial to the industry and to the society in general.

Eugens's picture
Eugens
Activity Score 2624

Please don't bow down to censorship. There are enough fights going on these days against ACTA, SOPA, PIPA and all the other repression instruments that corporations and government are trying to use to decide what we watch, read and consume.

Spanky's picture
Spanky
Activity Score 4899

Censorship is never the answer. Personally, I don't think this is a particularly good ad. But I appreciate you posting it.

Hadrons's picture
Hadrons
Activity Score 6017

Ivan -
your apology is nothing but lip service.

A man is measured by his deeds and actions. Not his words. Sorry.

If you really want to start a philosophical argument - you'd lose. (why?)
There are fortunately still things in this world that override “freedom of speech”. If there weren’t, “freedom of speech” would end up slitting your throat.

The right to freedom of speech is limited when it conflicts with other people’s rights (see Limitations on Freedom of Speech in the Human Rights in the 1st of Bill of Rights, among other places)
Values like honor for life, as well as the obligation NOT to hurt other people under the excuse of "freedom".

However, greater latitude is given when criticism of mass killers are involved. You crossed the line by allowing it to be showcased.
I was repelled by your choice of presenting these ads, especially after the fact you asked my opinion whether to remove another bad ad...

This double standard is not something I thought I'd find in a professional site.

How about the next scenario:
A man comes in to your house and (G-d forbid) butchers your wife and children. He is caught, tried and convicted on national tv. A few years down the line, some shitty ad agency uses his mug to turn into a laundry detergent that removes all those stains, including blood, as well as leaving a nice fragrance behind. Is this creative enough for you???
For many others, this is sterile news, perhaps even humorous. For you and millions of others, this is a knife in the heart.

If your apology were really sincere, you would remove those hideous “ad”s, make a site-level post for all of your users to see about this, and you would sift future submissions to follow a higher level.

To all my friends here that made a point in writing to me and who showed their support for my fight - Thank you again.
It is always nice to have friends even if they are only avatars...

Special thanks to TILL FUHRMEISTER. Your words gave me a perspective I did not expect to hear. Never underestimate the power of a word or a gesture. Thank you.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

somecopywriter's picture
somecopywriter
Activity Score 1113

You had the option to stay away and never look at these ads again. Just be gracious and accept Ivan's apology. And if you no longer want to come to this site, start your own. I come from a country that has also had to go through many years of horrible oppression, which is exactly why I see censorship as a great evil. It is also the reason I love the fact that you can choose what you want to see online; uncensored and unbiased.

Hadrons's picture
Hadrons
Activity Score 6017

When I'll want your opinion, Gary, I'll give it to you. And I mean that in a caring way.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
Activity Score 4601

No apology was needed. Ivan did nothing wrong. This is his blog. He posts ads to show what is out there, both good and bad. I, along with thousands of others, appreciate the effort he puts into this. As it stands, you clearly owe him an apology.

Spanky's picture
Spanky
Activity Score 4899

For what it's worth, you are completely overreacting. These ads portray Hitler and Stalin as bad people. Using them was a poor choice, but if they are offensive, they are unintentionally so. Before you claim I say you're overreacting to the murder of millions of people, or whatever rhetorical comment you're about to make, that's not what I'm saying. I'm saying you're overreacting to a cartoon of Hitler and a bunny rabbit.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

@Hadrons please go to another forum with this stuff.

raef's picture
raef
Activity Score 8

One reading your comments thinks that YOU are so humanitarian. you always bring the holocaust up and keep forgetting what you are doing in Gaza and All of Palestine and southern Lebanon. Holocaust maybe be a troy story and maybe not. and in case it was a true it happened for 4 years during WWII but ever since then you are doing your own holocaust on daily basis on the Palestinian children, women and men . and each 4 years you invade Lebanon and destroy it over and over again. so drop the act and judge the ad on the basis of the concept and visual and not upon you personal background.

stevel's picture
stevel
Activity Score 423

You're still missing the point Hadrons. None of us want to visit a site that has been vetted by one person, or multiple people for that matter.

While this is his site and he can do what he pleases, he recognizes that AOTW should remain a TRULY OPEN forum where we, as a collective, are allowed to decide what we like and do not like. No one person has the right to make that decision for us.

I, for one, support you Ivan.

tytpol's picture
tytpol
Activity Score 777

It seems to be a part of popculture now - http://adsoftheworld.com/search/aotw/hitler
More important for me is that it have been done to death (sic). Wahtever is that Hitler, Stalin or Obama - they're symbols, icons. You can't do anything about it.
After all it's better to remember than to forget. This is weak ad. Next one.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1

mr.x's picture
mr.x
Activity Score 998

Hadrons - I can't understand your pain, it would be an insult to say that I do. It is beyond terrible what happened to your people. But you as an advertiser should encourage total openness.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I'm agree with Ivan

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Too much weightage is being given to this stupid ad. Next please.

tirthomitro's picture
tirthomitro
Activity Score 2758

let's all just forget this ad ever happened.
flush it like you flush your dump in the morning.

they showed me a picture & i laughed
dignity has never been photographed

JKW's picture
JKW
Activity Score 227

Personally I think it's a pretty cool ad -clear, to the point with a humorous twist.

somecopywriter's picture
somecopywriter
Activity Score 1113

Makes Hitler look like a silly old fart and the product look cool. I don't see what makes this different from any other ad that features a dictator. Well done.

Tejónidas's picture
Tejónidas
Activity Score 246

Hadrons relax, it's just an ad, it's not WW3
I'm with Ivan too

Billoughsby's picture
Billoughsby
Activity Score 5144

Yes, we get "6 times distilled" from this, loud and clear. -- But so what? -- At what cost? It's a culturally tone-deaf and ham-fisted ad.

(The censorship I believe in is so-called self-censorship -- the person writing and making art having some common sense and decency. Failing that, we call shit shit and hope for the best the next time out.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Cheerriiee's picture
Cheerriiee
Activity Score 952

I think concept is rather good.

dsklan's picture
dsklan
Activity Score 1926

i must say its kind of clever...

Nike Diesel's picture
Nike Diesel
Activity Score 13630

But it's not. From bad to good is not the newest concept in the World.

tillfu's picture
tillfu
Activity Score 74

I think you are loosing the point here - and You really should find the border between provocation and non pc and insult. And there are borders, no matter how hard You argue with the freedom of the internet. Of course advertising is supposed to be open for all, but still there´s a point where the total freedom of one person/group starts to limit/destroy the freedom of another one.
By the way the concept is far from beeing good. Hitler for example : you become, after distilling shit ( Hitler ) 6 times a bad joke and neither Hitler was a joke nor the vodka is. And Stalin ? He becomes santa so gets from a blood dripping maniac to a saint ( ?? ) and the vodka after distillation becomes what ? Holly water ? Hm. The concept is simply bad - and exchangable - not worthy to discuss actually except that your hurt lots of people with this. What´s next ? A snuff movie as an ad ? Child abuser, rapist ( oh we had this before several times - still bad ads ) ....what..in the name of total freedom ? No doubt that censorship is totally wrong and I love political uncorrect ads ( the world needs more ) but again there is a border ! And no, I don´t define that border but maybe human rights do or respect and dignity do ?

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