Advertising Agency: Arnold Worldwide, Washington, USA
Chief Creative Officer: Woody Kay
Associate Creative Directors: Lisa Biskin
Art Director: Tracy Nenna
Copywriters: Lisa Biskin
Photographer: Jim Smithson
Published: November 2008
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17 Comments
no traffic because no one takes the train.
hahaha good point! :)
correct, nice idea
Breakdowns? What Breakdowns?...oh right, THOSE breakdowns.....never mind. Looks nice those.
Doin' it for the points
Woody Kay rules. Anybody who says anything against him shall be strangled with piano wire, then buried in lime and covered in bleach. (Hey, Woody. Bob.)
hmmm
sue
here's the railroad that's shipping jobs out of america. good job, arnold.
What are you referring to?
...the railroad tracks.
Is this campaign real? If you look at them as a whole there really is no strategic link. It's just a bunch of lines.... what exactly are they saying here?
test comment
Oh, I totally agree with you there.
Anyone else?
this would be better without the first part of the headline.
-an opinion, assimilated, is one wasted.
OK.
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Idea? What idea?
unbelievably straight/boring.
I take it I'm the smartest here because I "understand" this ad. I conclude, it is brilliant.
Its perfectly structured too, everything in the ad means something concrete.
Notice "traffic" in a smaller font size compared to "what traffic?"
Then notice the landscape distant (looking small) compared to the magnified railway.
Distant and "busy?"
All the ad is trying to say in the visual is this, what is outside the railway ring is traffic.