Amtrak Northeast Regional: Somebody misses you

Advertising Agency: Arnold Worldwide, Washington, USA
Chief Creative Officer: Woody Kay
Associate Creative Directors: Lisa Biskin
Art Director: Tracy Nenna
Copywriters: Lisa Biskin
Photographer: Jim Smithson
Published: November 2008

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12 comments

Carlos Garcia's picture
Carlos Garcia
846 pencils

So what?
What does this headline tell me about the product?
C'mon people, work harder!

CG

matks's picture
matks
475 pencils

The idea is almost non-existing here, so there's nothing to talk about.
However, I really appreciate the photography. It combines attention to industrial details with landscape painting.

everartz's picture
everartz
7613 pencils

somewhere somebody! how vague and unclear! its really a bad headline for such a beautiful visual

| Everartz |

sush's picture
sush
540 pencils

well if u talkin abt a train to get u to that person in good time then great ad but i tink since am not from ur place i wont knw wat the company stands for but if i guess right its a transport system then good,if not then u lost me and u are not reaching ur target.

sue

Guest's picture
Guest

...because you were buried next to the railroad tracks. FAIL.

Guest's picture
Guest

Is this an ad for a gravel company? Railroad ties?

Guest's picture
Guest

...because if you took a plane you'd have been there two days ago.

shahidali's picture
shahidali
4069 pencils

i think, the ad is working on the psychographic profile of the TG, i.e. the people longing for the old day rustic/pastoral elegance, county life, no hurry days. To me, the communication's brilliant.

shahid

CurryJ's picture
CurryJ
955 pencils

So?

================================================
I think; therefore I am

Guest's picture
Guest

Some of you people sound like horrible clients.

Guest's picture
Guest

The "show me the product" or "work harder, people" comment cliche is so tiresome. To those who commented with those sentiments here, maybe it's time for you to work harder and realize that modern advertising has far more complex challenges than the old P&G rule books let on.

This is a brilliant ad, beautifully executed - it appeals to an emotional benefit and evokes the romanticism of seeing loved ones by train, a pre-emption of more nerve-wracking options like airports and traffic jams.

Guest's picture
Guest

I agree 100%. This is a good ad, despite the moaners.

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