Amstel beer: Heritage

Advertising Agency: 180 Amsterdam, Netherlands
Published: May 2008
Via: coloribus

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miko1aj's picture
3097 pencils

Oh YES. This is CRISP approach.

nicoruk's picture
107 pencils

this one is funny

phoamcor's picture
1284 pencils

God these are shit.

From 180 Amsterdam? Wow.

AD1014's picture
307 pencils

this line of thinking is so unbelievably flawed, from a strategic standpoing

ivan's picture

Is it? It repositions the beer to young people.

Ivan Raszl, admin of AotW

TRICKY's picture
3921 pencils

been my favorite bear since 1870 until last year i shifted to the green beer

The man who stops advertising to save money is like the man who stops the clock to save time

jorj's picture
638 pencils

nice pack shot

StuartLittle's picture
468 pencils

some body wake me up when this campaign finishes

Penguin's picture
42 pencils

Wake up. the campaign is finished.

Disco Munky's picture
Disco Munky
3900 pencils

This campaign is very hit and miss. Don't think it works on the whole, but has elements of "less crap" that balance out the "crap"


Doin' it for the points

andylefty's picture
4533 pencils

It seems to be saying it has been a shit beer so we changed it. How can that work.

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