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9 Comments
Smart copy though not so gr8 art direction.
There you go again. "Smart copy, not so great art direction." Last time, on another campaign, you said " Smart art direction, not so great copy" or something close to that. I repeat what I told you pertaining to the ads on PHD (the one with the strainer, funnel etc.): If you don't have a point of view on something, why feign you have a great one?
the lines in this campaign are terrible
please god make this campaign stop
Blah
This one is a good one. Talks to me. And feels like a beer for young people.
how old am i?
The man who stops advertising to save money is like the man who stops the clock to save time
I think most of the lines are quite good... but not really consistent. Saying (in a previous ad) that you decreased carbs... doesn't really make it the same beer as made by the old Dutch brewmaster, does it?
Great