Amstel beer: Bottle design

Amstel beer: Bottle design

Advertising Agency: 180 Amsterdam, Netherlands
Published: May 2008
Via: coloribus

Your rating: None Average: 2.5 (10 votes)

Comments

Smart copy though not so gr8 art direction.

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http://indianadsblog.blogspot.com/
Indian Ads Update

There you go again. "Smart copy, not so great art direction." Last time, on another campaign, you said " Smart art direction, not so great copy" or something close to that. I repeat what I told you pertaining to the ads on PHD (the one with the strainer, funnel etc.): If you don't have a point of view on something, why feign you have a great one?

the lines in this campaign are terrible

please god make this campaign stop

Blah

ivan's picture

This one is a good one. Talks to me. And feels like a beer for young people.

TRICKY's picture

how old am i?

the_capywriter's picture

I think most of the lines are quite good... but not really consistent. Saying (in a previous ad) that you decreased carbs... doesn't really make it the same beer as made by the old Dutch brewmaster, does it?