AMRI: Needle

Before the symptoms of Parkinson's get out of hand, come to us.
AMRI Hospitals

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
Published: 2008

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4 comments

Guest's picture
Guest

Nice compaign

just write's picture
just write
653 pencils

i like this idea.. this one is is the best....

Guest's picture
Guest

I assume you are trying to demonstate the degenerative effects on the nervous system of Parkinson's - so do you seriously expect a Parkinson's suffer to be able to spread needles out so elegantly between two fingers?

!!

The ads also appear to be making a joke out of the condition, which I think, as some people have pointed out her, could be considered offensive.

funky_frogii's picture
funky_frogii
2538 pencils

i think this happens to every old women....it dosen talk much about the disease

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