AMRI: Needle

Before the symptoms of Parkinson's get out of hand, come to us.
AMRI Hospitals

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
Published: 2008


Guest's picture

Nice compaign

just write's picture
just write
653 pencils

i like this idea.. this one is is the best....

Guest's picture

I assume you are trying to demonstate the degenerative effects on the nervous system of Parkinson's - so do you seriously expect a Parkinson's suffer to be able to spread needles out so elegantly between two fingers?


The ads also appear to be making a joke out of the condition, which I think, as some people have pointed out her, could be considered offensive.

funky_frogii's picture
2536 pencils

i think this happens to every old dosen talk much about the disease

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Log in or register to post comments