AMRI: Mathes

Before the symptoms of Parkinson's get out of hand, come to us.
AMRI Hospitals

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
Published: 2008

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11 comments

veli's picture
veli
226 pencils

cool

DarkSide's picture
DarkSide
1068 pencils

This is easier.
The correct metaphor would be if it was harder

Guest's picture
Guest

please remove these naive and insensitive ads

morse's picture
morse
15028 pencils

Care to explain why they are insensitive?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

You're stupid! Ask, ask, and ask...

Guest's picture
Guest

It's a good ad. There's nothing more to say about that

Guest's picture
Guest

DarkSide is right! This way it's easier, the metaphor is not correct.

Guest's picture
Guest

I reckon some people will think these ads are making a joke out of a disability - and that's not good

Guest's picture
Guest

Ladies and gentlemen. These ads fail not because they are insensitive, but because they tell us NOTHING that we don't already know. Parkinsons gives you tremors? No way. Quick - tell The Lancet. My mother has Parkinsons. I may have Parkinsons. The only way that these ads offend me is that they are so bland.

And the line? 'out of... hand'... come on kids.

Guest's picture
Guest

And they're insensitive. And they're offensive.

hbhagat's picture
hbhagat
26 pencils

The title AMRI: Mathes OR it is MATCHES?......phuuu

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