AM+Ri Hospitals: Accident

Life, from the jaws of death.
Emergency Ambulance Services.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Soubhik Payra
Copywriters: Sumanto Chattopadhyay, Sujoy Roy
Illustrators: Soubhik Payra
Photographer: Sanjib Ghosh
Published: December 2007


512's picture
212 pencils

fantastic art-direction!

carlo's picture
163 pencils

Brilliant campaign. One of my favorites here... Good job!


Because great designs need no further explanation.

halfstring's picture
288 pencils

Art direction is pretty cool but copy needs some help. This is really cheesy: "A beam of light appeared. It took the shape of a bird, a dove. It guided me towards an even brighter light." How cliche is that?

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