AMR: We trust in U

We trust in U
An donation is a huge incentive.
Help children suffering from Celebral Palsy.
Make a donation www.amr.org.br
AMR
Rehabilitation Association of Minas Gerais

Advertising Agency: New360, Belo Horizonte, Brazil
Creative Director: Juliana Uchôa
Art Director: Francis Alan
Copywriter: Mateus Coelho
Photographer: Fernando Martins

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8 comments

kleenex's picture
kleenex
29411 pencils

nice idea.

That One Guy's picture
That One Guy
266 pencils

will you please fill me in what exactly the idea is? I looked at all three and I can't come up with anything.

murijoe's picture
murijoe
65 pencils

AMR is a foundation of rehab, and they need donations. they used the money to "say" something.

Taylormade's picture
Taylormade
412 pencils

The bill is folded so it forms a headline.

(I have seen too many ads featuring folded money to find this interesting.)

Ron Burgundy's picture
Ron Burgundy
1636 pencils

this execution was lifted from this guy

http://www.dantaguestudio.com/

artyduran's picture
artyduran
1363 pencils

The idea is way bigger than the execution.
Poor and forced.

Nike Diesel's picture
Nike Diesel
13389 pencils

Stolen concept from the art world. Plus this one looks terrible.

blueturtles's picture
blueturtles
235 pencils

i would not have seen the headline if it weren't placed under the ad on this site.

art director should explore more layouts.

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