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We trust in U

Agency: 
Published/Aired: 
October 2011
10007
Description: 

Print advertisment created by NEW360, Brazil for AMR, within the category: Public Interest, NGO.

We trust in U
An donation is a huge incentive.
Help children suffering from Celebral Palsy.
Make a donation www.amr.org.br
AMR
Rehabilitation Association of Minas Gerais

Advertising Agency: New360, Belo Horizonte, Brazil
Creative Director: Juliana Uchôa
Art Director: Francis Alan
Copywriter: Mateus Coelho
Photographer: Fernando Martins

Comments (8)

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kleenex's picture
kleenex
Activity Score 48467

nice idea.

That One Guy's picture
That One Guy
Activity Score 266

will you please fill me in what exactly the idea is? I looked at all three and I can't come up with anything.

murijoe's picture
murijoe
Activity Score 65

AMR is a foundation of rehab, and they need donations. they used the money to "say" something.

Taylormade's picture
Taylormade
Activity Score 408

The bill is folded so it forms a headline.

(I have seen too many ads featuring folded money to find this interesting.)

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

this execution was lifted from this guy

http://www.dantaguestudio.com/

artyduran's picture
artyduran
Activity Score 1582

The idea is way bigger than the execution.
Poor and forced.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Stolen concept from the art world. Plus this one looks terrible.

blueturtles's picture
blueturtles
Activity Score 239

i would not have seen the headline if it weren't placed under the ad on this site.

art director should explore more layouts.

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