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Cow

Agency: 
Published/Aired: 
August 2008
Description: 
Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Directors: Garry Horner
Typographer: Chris Mawson
Retoucher: Nick Mueller
Copywriters: Garry Horner

Comments (14)

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Highest Rated

Jg's picture
Jg

you guys are retarded.

reject_subject's picture
reject_subject
Activity Score 209

What are these ads for?

dico's picture
dico
Activity Score 332

WHO THE HELL IS MIGUEL???
THE COW?

http://dgdico.blogspot.com/

the other black guy's picture
the other black guy
Activity Score 12

may refer to the following people:

* Miguel, the name, version of Michael in Spanish and Portuguese
* Miguel I, King of Portugal
* Luís Miguel Brito Garcia Monteiro, usually known simply as Miguel, a Portuguese footballer
* Miguel Caballero Rojo is a fictional character from the Tekken video game series
* Miguel de Cervantes, Spanish author
* Miguel Duhamel, motorcycle racer
* Miguel Ferrer, American actor
* Pedro Miguel, a parish in the municipality of Horta and the island of Faial in the Azores Islands
* Miguel Hidalgo, priest and revolutionary rebel leader
* Miguel Maia, Portuguese beach volleyball player
* Miguel Mihura, Spanish absurdist playwright
* Miguel Lopez-Fitzgerald, a regular character on the popular sitcom Passions
* Miguel Sánchez, novohispanic priest, writer and theologician
* Miguel de Icaza, free software developer and GNOME founder.
* Miguel II, Duke of Braganza, Portuguese pretender
* Prince Miguel of Braganza, Portuguese prince
* Miguel Albarran, Forward for Guadalajara CD

Courtesy of wikipedia

Zeus's picture
Zeus
Activity Score 906

Miguel Angel??? The artist??????? WTF???

dulz's picture
dulz
Activity Score 12

its an expectation campaign!! you are not supposed to know who they are..yet

BostonBob's picture
BostonBob
Activity Score 45

I'm pretty sure this is connected to the previous "pro-cork" ad.

Miguel is probably a cork grower or something.

BostonBob

wasted_freak's picture
wasted_freak
Activity Score 30

I think iTs for the endanged sPecies caMpaign somEthing LikE thaT tHey jUst nAmed tHE tRee miGueL bEcaUse iT iS a cOmMon nAme iN pOrtugaL.. aNd cOrk tRees aRe cOmMonLy gRown iN tHE cOuntRy aNd iT is aN eNdangered tRee?.. haha! iM nOt reaLLy sUre.. bUt iT LoOks Like iT..

aS fOr tHOse aNimaLs.. tHey aRe aFfeCted aS weLL...

bhangbhang's picture
bhangbhang
Activity Score 44

WHAT THE HELL IS UP WITH THIS RIDICULOUS CRAZY TYPE..STOP IT... IT'S NAFF

kaza777's picture
kaza777
Activity Score 166

Simon Canning | July 30, 2008

THE cork industry has decided the best way to fight for business as more winemakers turn to screw-tops is to baffle the public with a teaser ad campaign featuring sheep and cows spray-painted with the words "Save Miguel".

The ads, which were rolled out yesterday, give no hint of what is being promoted.

The campaign was devised by ad agency Whybin TBWA on behalf of the Portuguese cork industry, which produces more than 50 per cent of the world's cork.

Miguel, it has emerged, is a cork forest in Portugal and the fact it needs saving shows the pressure the industry is facing from screw-tops. As part of the campaign to promote cork recycling and the environmentally friendly nature of cork production, social networking websites have also been seeded with Save Miguel messages.

Facebook, Flickr and YouTube have had pages created featuring people displaying Save Miguel messages.

The Australian Girl Guides have been recruited as another element. National executive officer Karen Ballantyne would not comment on the campaign, but said the guides had been raising funds through cork recycling for 18 years. She said the guides raised more than $100,000 a year through the recycling drive and that they were not being paid for their part in the campaign.

kgeiger's picture
kgeiger
Activity Score 7287
Ice Lenny's picture
Ice Lenny
Activity Score 40

Thanks for the explanation but this can only be understood in the smoking ad though the typography S%**$(. The cow ad... Miguel (the cow) seems to be having a running stomach, I don't know any vets.

piet miller's picture
piet miller
Activity Score 58

The things is, all these 'modern' viral underground campaigns are so.....the same.

floydeepurple's picture
floydeepurple
Activity Score 349

save us

Jg's picture
Jg

you guys are retarded.

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