Amnesty International: XS
Stop child recruitment
Advertising Agency: Upset!, Athens, Greece
Creative Directors: Lazaros Nikiforidis, Petros Paschalidis
Published: May 2006
Stop child recruitment
Advertising Agency: Upset!, Athens, Greece
Creative Directors: Lazaros Nikiforidis, Petros Paschalidis
Published: May 2006
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12 Comments
Don't like it. I've seen kids wearing t-shirts like this and they weren't recruited in any army. Or were they?...
**An artist is not paid for his labor but for his vision.**
**!BULLSEYE!**
so what?
does that necessarily mean it doesn't drive the message home in an interesting way?
I like it.
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when i first looked at it, i thought the army pattern where kids, but when i looked closer that there is nothing to it, only the label :(
army pattern being kids would make an extremely cool ad.
-Tung
--good idea is enemy of great idea
MM I think that the message is clear, and you are looking for some fifth leg. But anyway, Im not recruiting anyne :s does this appear in some military magazine?
it's obviously refering to countries of the world that still recruit children in order to increase their military force, in some places they force children to join the army from the age of 7 or 8. Congo should be a recent example where this practice took place..
This is very creative. I know this is more common that most of us think or would like to believe
http://www.picturejockey.com
http://www.navinharish.org

You don't understand untill you notice "XXS": nice and smart.
I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe.
"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."
Sounds familiar that line. Who said it? Is it John Rambo?
Yes it's from First Blood (Rambo here in Europe).
"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."
stop midget recruitment as well.
yes! MIDGET!