Amnesty International: Wayne Gacy

John Wayne Gacy was accused of torturing, sodomizing, and assassinating 33 males between the ages of 9 and 20 years. In 1980, a jury resolved his case.
He had due process of law. Why does a Guantánamo prisoner not?

Agency: JWT, San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Margie Canales
Copywriter: Jaime Rosado
Photographer: Agustin Fernández
Published: January 2007

14 comments

justpassingby's picture
justpassingby
1368 pencils

i really like the message here but im not sure i like it written in blood.

sbr's picture
sbr
143 pencils

Love the copy and love the art direction ... I think people would never skip an ad like that when reading a magazine. Great stuff.

lsadunb's picture
lsadunb
575 pencils

Very strong campaign. Congratulations.

oshe's picture
oshe
852 pencils

Good art direction, concept, eumm.

··o.s.h.e··

theartist's picture
theartist
30 pencils

Writing with blood..."interesting" facts...good examples of formulas in creativity!!!!!!!!!

Doberman's picture
Doberman
48 pencils

It Works

chintan ruparel's picture
chintan ruparel
1516 pencils

bang on...good, responsible advertising.
nice art n neat layouts as well.

~ old habits die hard, older ones never do ~

leftfield's picture
leftfield
165 pencils

Bloody good!!!!

rayokiss's picture
rayokiss
18 pencils

from the third world

rayokiss's picture
rayokiss
18 pencils

Very good. Puerto Rico. Hope there's always someone who stands for those who can't. Think it should be done in English too.

hang-the-dj's picture
hang-the-dj
1262 pencils

Yep. It's bloody good.

Totto's picture
Totto
685 pencils

STRONG.. SOLID. sure sents the message.

Intelligent ads are the need of the hour.

panasit's picture
panasit
687 pencils

Clever idea and message.

I don't like the art direction too much though.

-Tung
--good idea is enemy of great idea

Guest commenter's picture
Guest commenter

Too bad he was never resolved by a jury and convicted on 33 accounts of killing and raping boys.
He was resolved twice because they didnt find his iowa parole file because america sucks at caring about anything that doesnt have to do with themselves, and that definitly does not mean they care about their jobs at ALL. Eventually, a victims mother got pissed off and forced the police to do something. Read about something before you start using it for revolutionary propoganda. OH and remember by using enemies tatics your not revolutionizing anything.
Viva la ACTUAL revlucion!
(did i spell that right?)
I should know i live here.

AND ANOTHER THING!
your country doesnt have due process becuase my puerto rican friend nate fontanez is the only reliable employee at my work and does what needs to be done, and doesnt bitch that someone else is slacking off too.
Becuase he knows he cant just lie his way to riches, and sit on his ass like us white men.
Its called logic, stand by your country. Dont hate it unless you know somethings wrong in the long run. Sometimes tough love is needed when an instituion deals with processes including murder, rape, ect, ect,even if the average 1 out of ever 100,000 is actually telling the truth.

Be grateful their isnt a New York, Puerto Rico yet.
Be very grateful.
A man kills your daughter for the $20 dollars she paid for his herione, you know it, hes convicted.
You have $1000 for a lawyer, he has $50,000,000,000,000 for the holy messiah of a lawyer to lie for him.
Who is due process gunna favor?
Cuz blind justice will come if you continue acting like this.
seriously, think about your actions tho.
Peace.

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