Amnesty International Uruguay: Roberto

This campaign aims to remember the people who were persecuted, tortured and disappeared under the military dictatorships in Uruguay, Argentina and Chile. In conmemoration of 40 years of democracy in the region and Amnesty's ongoing fight for justice for those still missing.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin
Published: February 2012

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7 comments

Han Zhonghua's picture
Han Zhonghua
70 pencils

wtf? (http://www.gustavogermano.com/)You bought photos of an artist about real people killed during the dictactorship and PUT A LOGO ON IT? That was YOUR idea? The worst is ten people was required to do it

"Just one Idea can change everything"

youngilvy's picture
youngilvy
138 pencils

Wow... but sometimes the discovery is the creative. Isn't it?

kleenex's picture
kleenex
26978 pencils

I say it not a bad idea.

Emily Blawyn's picture
Emily Blawyn
114 pencils

subtle, like the idea

Sophie Campbel's picture
Sophie Campbel
164 pencils

good idea to

Ava Spears's picture
Ava Spears
144 pencils

nice

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Wow good one

Love creating ads..

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