Amnesty International: Urbanization, El Paraiso

Paradise
Indifference turns reality into contradiction. Demand dignity.

Advertising Agency: Publicis, Caracas Venezuela
Creative Directors: Noraida Otazo, Demian Campos, Jose Juan Sanguinetti
Art Director: Jose Antonio Hernandez
Copywriter: Jose Juan Sanguinetti
Photographer: Pedro Primavera
Planning: Carlos Rodriguez, Julio Grande
Published: August 2010

12 comments

Guest's picture
Guest

"Irony" is a campaign based on documentary photographs that shows different zones of the city, in this photos you can see the contrast between the landscape and the names of each one. Urbanizations such as "El Paraíso" (Paradise) or "El Placer" (Pleasure), witch described the goodness that each one offered to his citizens decades ago, but that has deteriorated with the pass of the years showing today houses without the proper conditions, insalubrity, delinquency, and other problems that are a risk to the human rights of all the community. All of these is the result of the indifference of the authorities and of the same citizens that reside in it.

Guest's picture
Guest

El pais del Petróleo. Un supuesto paraiso. Se la camieron,

Guest's picture
Guest

i like it so much

Guest's picture
Guest

:o la mejor de las 3, que paraiso :S

Guest's picture
Guest

tremenda campaña pana

Guest's picture
Guest

so you need all this explanation to get it?

Guest's picture
Guest

que buena foto!!!

Guest's picture
Guest

que increible y que triste a la vez, sin ver de que agencia era y de que pais, inmediatamente reconoci Venezuela. Me gusta el acabado de las fotos, se ve super real, cero retocada y comunica de esa manera lo que se propone. Good Job.

Guest's picture
Guest

Gente de publicis, excelente!!!

Guest's picture
Guest

Esta siempre fue mi favorita entre todas las imagenes.... 10 Estrellas por la creatividad, realidad y originalidad en la que lograron plasmar a Venezuela y sus grandes contradicciones en tan solo una imagen. Te felicito por esta excelente campaña

Guest's picture
Guest

Estas contradicciones no sólo ocurren en Venezuela, ocurren en toda américalatina. Tremenda campaña aplicable en todo el continente.

esalash's picture
esalash
24 pencils

Lamento informar que esa ranchería de la Cota 905 tiene más de 50 años de historia, no brotó de la noche a la mañana, y es apenas la punta del iceberg de la inmensa pobreza que dejaron quienes ahora pretenden ser los salvadores de la patria… Señores, dejen de hacer demagogia con la miseria ajena.

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