Amnesty International: Tsunami

The arms trade is out of control.
For an arms trade treaty, join us on facebook.com/amnestyarmes

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier

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30 comments

bakamono's picture
bakamono
1006 pencils

I like the art! I think writing is weak.

because therefore it is

prasanno's picture
prasanno
102 pencils

Excellent Job!

mmackinven's picture
mmackinven
1596 pencils

Help us regulate it?

Regulate?

So you condemn the killing of 500,000 civilians a year, but you'd be happy to 'regulate' a lesser amount?

Hmmm.

3 stars for the art :)

hasalaka.th's picture
hasalaka.th
290 pencils

Noooooooooooooooooo.....

Aitor Borras's picture
Aitor Borras
245 pencils

Powerfull and different of all Amnesty International capaigns os these years. I like it a lot. Awesome art. Very well done guys!

Creative Director. www.aitorborras.com

Aitor Borras's picture
Aitor Borras
245 pencils

Powerfull and different of all Amnesty International capaigns os these years. I like it a lot. Awesome art. Very well done guys!

Creative Director. www.aitorborras.com

Shawali's picture
Shawali
8393 pencils

Great art, simplistic message.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

bate_palmas's picture
bate_palmas
1479 pencils

I guess my comments are the same as everyone else's. The art direction is terrific. The line is bizarrely ambiguous, no doubt to do with the translation.

Well done.

googler's picture
googler
14 pencils

Agree the art is outstanding. Would need a stronger, shorter message

Tom Megginson's picture
Tom Megginson
473 pencils

TL;DR: Advertising is art in the service of message and brand. I don't care how hard the ADs worked on this one. It is a bad move for Amnesty to trivialize lives lost to natural disaster in the service of calling attention to the arms trade. It's as bad as the WWF 911 ad, in my opinion.

bate_palmas's picture
bate_palmas
1479 pencils

your point is certainly valid

alausa's picture
alausa
1414 pencils

Award-bait? YES. Trade-off? NO. It's a metaphor not a simile.

bakamono's picture
bakamono
1006 pencils

Agree it is a metaphor and there is nothing wrong with the image. Let's not be overprotective, our minds are not that fragile.

Weapon trade kills more people than tsunami.

because therefore it is

Nike Diesel's picture
Nike Diesel
13339 pencils

+1 @Tom Megginson

OopsyOp's picture
OopsyOp
33 pencils

I totally agree with Tom. Those two ads just stink.

kleenex's picture
kleenex
26866 pencils

The art is better than the copy.

ivanm16's picture
ivanm16
354 pencils

Wow! amazing art.

walter.s's picture
walter.s
30 pencils

too much photoshop.

walter.s's picture
walter.s
30 pencils

too much photoshop.

robthelad's picture
robthelad
120 pencils

It gets people talking, that's the aim. Well done.

OopsyOp's picture
OopsyOp
33 pencils

Just like Benetton ads, yep. Bad taste and controversy. On my opinion, it's a lazy way to get the attention.

Barbara O.'s picture
Barbara O.
191 pencils

Awesome art direction.

Barbara O.

salil.sharma's picture
salil.sharma
2278 pencils

awesome i love it
Outstanding Art Direction & Execution
Mind blowing job guys ...................................................................................................................................

torontose's picture
torontose
393 pencils

nice.

highway's picture
highway
10 pencils

Trying too hard.

kergu's picture
kergu
6785 pencils

Estoy totalmente en contra de comunicación que de alguna forma relacione a fenómenos naturales con muerte, desgracia, castigo y demás cosas que se relacionen negativamente a la vida humana. Por este tipo de enfoque vemos a nuestro mundo como un enemigo; por esta razón no lo respetamos, ni cuidamos, mas bien queremos acabar con él.

una estrella por el arte

Google translation:

I am totally against any form of communication that relate to natural phenomena with death, disgrace, punishment and other negative things that relate to human life. By this approach we see our world as an enemy, which is why we do not respect or care for, rather we want to kill it.

one star for the art work

OkGo's picture
OkGo
61 pencils

i like it.

hasalaka.th's picture
hasalaka.th
290 pencils

OMG. We have seen enough of these kind of executions.
I won't even look at it.

eins-eins-null's picture
eins-eins-null
867 pencils

woah, what happened here? why does everyone see THIS particular tsunami in it and not for example the day after tomorrow? not the first big wave in history of humankind. so calm down, gentlemen, no need for a shitstorm after a tornado and a tsunami (ha, ha). the biggest problem is that its just not creative. wack idea.

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