Amnesty International: Tsunami
The arms trade is out of control.
For an arms trade treaty, join us on facebook.com/amnestyarmes
Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier
30 comments
I like the art! I think writing is weak.
because therefore it is
Excellent Job!
Help us regulate it?
Regulate?
So you condemn the killing of 500,000 civilians a year, but you'd be happy to 'regulate' a lesser amount?
Hmmm.
3 stars for the art :)
www.creativeduck.blogspot.com
Noooooooooooooooooo.....
Powerfull and different of all Amnesty International capaigns os these years. I like it a lot. Awesome art. Very well done guys!
Creative Director. www.aitorborras.com
Powerfull and different of all Amnesty International capaigns os these years. I like it a lot. Awesome art. Very well done guys!
Creative Director. www.aitorborras.com
Great art, simplistic message.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
I guess my comments are the same as everyone else's. The art direction is terrific. The line is bizarrely ambiguous, no doubt to do with the translation.
Well done.
Agree the art is outstanding. Would need a stronger, shorter message
Agence de Referencement Suisse active dans le e-commerce et le marketing internet.
Hate it. Here's why: http://osocio.org/message/amnesty_ad_compares_arms_trade_to_tsunami_di...
TL;DR: Advertising is art in the service of message and brand. I don't care how hard the ADs worked on this one. It is a bad move for Amnesty to trivialize lives lost to natural disaster in the service of calling attention to the arms trade. It's as bad as the WWF 911 ad, in my opinion.
your point is certainly valid
Award-bait? YES. Trade-off? NO. It's a metaphor not a simile.
Agree it is a metaphor and there is nothing wrong with the image. Let's not be overprotective, our minds are not that fragile.
Weapon trade kills more people than tsunami.
because therefore it is
+1 @Tom Megginson
I totally agree with Tom. Those two ads just stink.
The art is better than the copy.
Wow! amazing art.
too much photoshop.
too much photoshop.
It gets people talking, that's the aim. Well done.
Just like Benetton ads, yep. Bad taste and controversy. On my opinion, it's a lazy way to get the attention.
Awesome art direction.
Barbara O.
awesome i love it
Outstanding Art Direction & Execution
Mind blowing job guys ...................................................................................................................................
nice.
Trying too hard.
Estoy totalmente en contra de comunicación que de alguna forma relacione a fenómenos naturales con muerte, desgracia, castigo y demás cosas que se relacionen negativamente a la vida humana. Por este tipo de enfoque vemos a nuestro mundo como un enemigo; por esta razón no lo respetamos, ni cuidamos, mas bien queremos acabar con él.
una estrella por el arte
Google translation:
I am totally against any form of communication that relate to natural phenomena with death, disgrace, punishment and other negative things that relate to human life. By this approach we see our world as an enemy, which is why we do not respect or care for, rather we want to kill it.
one star for the art work
i like it.
OMG. We have seen enough of these kind of executions.
I won't even look at it.
woah, what happened here? why does everyone see THIS particular tsunami in it and not for example the day after tomorrow? not the first big wave in history of humankind. so calm down, gentlemen, no need for a shitstorm after a tornado and a tsunami (ha, ha). the biggest problem is that its just not creative. wack idea.