Amnesty International: Tornado

The arms trade is out of control.
For an arms trade treaty, join us on facebook.com/amnestyarmes

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier

Published: 
February 2013

4 comments

Picky1's picture
Picky1
236 pencils

First of all, the comparison between two disasters is always touchy, on my opinion. The 2004 tsunami killed thousands of people, I think you have to leave them rest in peace. There are many other ways to express the fact that guns kill people on a large scale.

More over, it's been done to compare two awful events/disasters/curses/afflictions/... in order to show how lethal the one you advertise is.

As a reference, just google MTV 9/11 and you'll easily find the old gold lion for MTV (Cannes 2002 or 2003, I think), with a homeless on the foreground, and the 9/11 plane crashing in the WTC in the background.

About the art, well, I'm not sure either. Too much photoshop for me.

alexzhao19840815's picture
alexzhao19840815
14 pencils

Well...execution is not bad, but the idea is just so so.

eins-eins-null's picture
eins-eins-null
894 pencils

oh come on ... why do you invest so much artwork in an idea like that?

olimurugavel's picture
olimurugavel
72 pencils

Cinematic look! .. ok for me!

Oli Murugavel
I love any and all situations where you celebrate creativity

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