Amnesty International: Tongue

Advertising Agency: Saatchi & Saatchi Southeast Asia Regional/Bangkok, Thailand
Executive Creative Directors: Steve Hough
Creative Directors: Sumesh Peringeth
Art Directors: Sumesh Peringeth, Brandy Vu, Linda Pham
Copywriters: Steve Hough
Illustrator: Tran Thanh Truc
Photographer: Pier Laurenza, Teo Studio
Published: 15 March 2008

9 comments

Whip's picture
Whip
80 pencils

This would be a v nice campaign except most stamps today are self-adhesive. 4 of the 5 executions in this campaign are the same idea. I think the 5th one "topple dictator" is the best one so far.

Guest commenter's picture
Guest commenter

just ok...

Whip's picture
Whip
80 pencils

5th one is a good start for a great cause.

Guest commenter's picture
Guest commenter

I like that they have used the colour to encourage to the public to collaborate through sending their letters. Instead of mentioning the culpability, and make the spectactor feel attacked, or intead of showing shocking or negative images, here they show in a kindly way that you can help much only putting a stamp and sending a letter, and that is something that doesn't require any effort. I think is a very right campaign and it uses a very interesting tone to this kind of campaigns.

www.adwomen.org

Adwomen's picture
Adwomen

For me the best one is "Start a revolution with your tongue", because it's the one that talk to me.

www.adwomen.org

ADWOMEN

Guest commenter's picture
Guest commenter

TYPE ADS!!! Finally. I'm so sick of these cryptic, subtle, "look-how-clever-i-am", image based, concept ads that are taking over this industry. It's only advertising!! These work very well.

Guest commenter's picture
Guest commenter

quite refreshing if you ask me.
these feel like real ads, in a good way.
i think the lines are nice- some of them very big ideas in themselves.
they would convince me to do something.

Guest commenter's picture
Guest commenter

Nice thought.
Good design.

Guest commenter's picture
Guest commenter

Strong words, spoken softly.

Really nice idea and more than that, effective (Something that very few advertisers aim for these days, oh look - a pretty picture).

I think this would persuede someone to get involved. Much nicer method of making a point than the standard guilt trip, give us 2 quid a week and we'll leave you alone approach.

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