Amnesty International: Swing
300000 child soldiers dream of simply being children.
Advertising Agency: TBWA Paris, France
Creative Director: Erik Vervroegen
Art Directors: Ingrid Varetz, Javier Rodriguez
Copywriters: Véronique Sels, Daniel Perez
Photographer: Michael Lewis
Via: elmaaltshift


10 comments
Really great.
No critique on these. Very sad.
http://www.charlieprattdesign.com
-
http://www.charliewrites.com
this ad has it propuses verry well done
excelent
Know let's show it to the right people...
Strong image - definitely gets the point across.
Sad but effective. Good one.
Really cool! Brilliant Ideas! Love the campaign!
Holy haunting visual batman! Sad ad (but by sad i mean good)
open the doors oneshow!
I love Erik Vervroegen!!! He is so great!!
the guy that loves Erik doesn't really know him.
About this visual and the others,everybody have the same feeling,a great campaing but maybe to much photoshop in it...but this is Evervroegen who takes de final decision,not the cretives.Some of them had a different idea about how to make it but GOD is GOD and nobody can't tell him he is not right...so,a gold lion just shortlisted because of him...I love Erik Vervroegen¡He is so great¡