Amnesty International: Swimming

After the Olympic Games, the fight for human rights must go on.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier
Account Supervisors: Anne Vincent, Tiphaine Ruault du Plessis

90 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

very good.
what will they do out of the showers??

Jimmie's picture
Jimmie
127 pencils

Gee.. These ones are strong. Wonder if chinese government has seen 'em.

hanscam4's picture
hanscam4
11 pencils

technically these make pretty strong points, but wonder what TBWA/Paris got against olympic and Chn. government, esp. when the content of these photos r out of wild imagination and prejudice. Do they think anti-chn and anti-olympic kind of fashion now? i think it's passion misplaced...
To my italian friend upstairs,
do u really think China is same as ur movie fantasy, or just u, living ur boring life and fantasising evil about a country u barely know?

Kateter's picture
Kateter
2029 pencils

it's Amnesty International who's got something on China, not the agency.

desailly's picture
desailly
470 pencils

Love it.

Wolfgang's picture
Wolfgang
143 pencils

This is just great. Love it. The whole campaign.
No wonder it earned a Bronze-Lion at Cannes.
Great great great work!!! Well done TBWA/Paris.

SuperChicMillionaire's picture
SuperChicMillionaire
34 pencils

Very powerful image, well done.

j2mango's picture
j2mango
534 pencils

no matter what u say
we keep walking
trying to be better

CharlieR's picture
CharlieR
92 pencils

great!

superguanzi's picture
superguanzi
57 pencils

TBWA\Paris, France,
let me disappoint!
u must let chinese government seen them.(i think the samething be up in u country!
Don`t blacken the Olympic Games.

Disco Munky's picture
Disco Munky
3900 pencils

superguanzi is right. These shouldn't drag the Olympics into it.

This is about the Chinese government (and others, don't lie) and how they treat people.

The Chinese might torture you, but the Yanks'll shoot you in the face and torso about 52 times outside a strip club in Vegas.

"stay low, move fast"

Doin' it for the points

leaking bucket.'s picture
leaking bucket.
136 pencils

I don't have a problem with them using the Olympics to get peoples attention.

The whole world will be watching and gaining an empression of what China is like during the Olympics. All is not as it seems...and we need to keep this in mind. And yes, many other countries abuse human rights as well, but China might be singled out these days just because of the attention the Olympics bring.

I think these are very effective and some good art direction. 8/10

Nolan's picture
Nolan
189 pencils

Really powerful campaign. China is the last place where organize the Olympic games if after we forget its real problem.

Chris's picture
Chris
1987 pencils

superb art direction.

Prof's picture
Prof
1453 pencils

i hate those amnesty hippies, i really do.

linking things together that ought not be linked to each other.

politics and sports? what the hell?

leave your ideology out of the stadium assholes.

other than that, great art. but i hate the concept, sorry. go bark up some other tree.

Quite really.

fen1x's picture
fen1x
471 pencils

uuu very good one!
Nice photo !

comAd's picture
comAd
162 pencils

Why is everyone blowing China out of proportion? Not that they aren't violating human rights. Human rights are violated everywhere in the world, and it will continue to be that way. Not that one shouldn't protest using all the means possible. But why speak of only China, Africa, India and so on? Wasn't Olympics conducted in USA? The blacks and American Indians there face a grimmer fate. Not inspired by anti-american sentiment.
And why do they mix sports and politics?

Kateter's picture
Kateter
2029 pencils

my thoughts exactly. why is everyvody currently so hip on china's human rights violation? just because Richard Gere is buddhist-wannabe? there are countries that are doing it too.

great campaign by the way. strong visuals, beautifully done. but message is a sign of hipocrisy and ignorance.

sloppy4's picture
sloppy4
1496 pencils

the blacks and american indians face a grimmer fate? you're out of your f*&^(ing mind.

stick to advertising. geopolitics isn't your thing.

Disco Munky's picture
Disco Munky
3900 pencils

Oh I'm sorry. What are there, like 1,000 Native Americans alive? Yeah, they got it easy. What're those awesome places you set up for them to live in? Resorts? No wait, that's not it. Reservations, that's them. They aren't at all like a certain type of "camp" are they?

And what about those Blacks. They been voting since the sixties, so I don't know why they'd be seen as oppressed. Lucky bastards don't even have to pick cotton no 'mo. Dem's is livin' the sweet life, yes sir-e-bob. Hell, ya'll don't even get to throw them parties ya'll do no mo'. What're they called again? Lynchings? I'm not sure, is that what used to happen? Still does?! No way?! Yes way.

Stick to advertising mate. You seem to have a nack for ignoring the obvious.

"stay low, move fast"

Doin' it for the points

sloppy4's picture
sloppy4
1496 pencils

we're about to elect an african american president you idiot.

Disco Munky's picture
Disco Munky
3900 pencils

Are you really though?

Lying only makes you look worse at this point.

"stay alert, stay alive"

Doin' it for the points

fen1x's picture
fen1x
471 pencils

Maybe he will be elected as a 1st black US president but I dont think so that "they" let him be alive too long.

They=see history of US

ADguyAD's picture
ADguyAD
5 pencils

abrasive but impressive.. good work

djspiralz's picture
djspiralz
491 pencils

outstanding 10/10

big up

danjo's picture
danjo
4 pencils

touching

"wer kämpft kann verlieren... wer nicht kämpft hat schon verloren", Berthold Brecht

ChuckNorris's picture
ChuckNorris
834 pencils

It's easy to see why there are so many ads about Human Rights in China.

China has been in the media a lot lately.

Its economy is getting bigger and everyone says it's the country of the future.

This campaign reminds people about other things that happen in China, that have nothing to do with the economic boom.

I like it.

lauke's picture
lauke
112 pencils

strong. very good.

simon.gross's picture
simon.gross
541 pencils

Good ads. Would benefit from a stronger call to action - unless of course the campaign is purely to raise awareness. In which case they're great ads.

Boris's picture
Boris
98 pencils

Cheap. These things don't mix. I like Vervroegen`s work a lot, but this is crap.

ansongu's picture
ansongu
8 pencils

son of beach! fuck tbwa paris! fuck Amnesty International!
if u guys go to china, i'll fuck u and then kill u.
u hurt my hearts.
great creative people won't do this kind of shit!

ChuckNorris's picture
ChuckNorris
834 pencils

But can you say you know everything about China?

It's a huge country, with lots of different areas.

You live in Shanghai, one of the super developed hip cities.

Go to the countryside to see what you'll find.

And your reaction to the ads doesn't do much to change the perception people have of your country.

Wake up and learn how to take some criticism.

No one is saying China is a bad country. They are just saying it has bad things that need to be changed.

ansongu's picture
ansongu
8 pencils

there is only thing i can make sure is that i know more than u about china.
so sorry, pls shut up.
there is no perfect coutry in the world.
chinese creative people never did this kind of works to hurt other country's people. coz chinese is not aggressive.
if u want to challenge the emotion of other nations, pls challenge youself first.
and don't think u r saving this world.
i understand your original intention. but you don't know you have already been used by political force.
don't think u r god.
can u challenge other religions?
you can not.
that's the same thing.
so, control ur mouth and brain. Make great ads.
and don't make this kind of shit.
pls!

ChuckNorris's picture
ChuckNorris
834 pencils

I've never said I knew more about China than you.

I'm just saying you don't know all about it.

I'm from Brazil and I'm humble enough to say that I don't know how everyone in this country lives.

No one is offending China as a country or its people.

They are just saying that are bad things that need to be changed.

You need to shut up and learn how to read.

No one is talking about religions or whatever.

You can talk all you want about China, but there are many bad thing about it. Especially concerning freedom of speech.

Many jornalists from other countries have their visas denied when they try to enter China.

Why? Because your government doesn't want people to say anything bad about it.

They even block websites and Google searches.

Now if you want to be a stupid and arrogant, go ahead. But don't expect everyone else to follow.

hanscam4's picture
hanscam4
11 pencils

Need not get so emotional, it is just a cheap way to get attension at most, worthy of no wrath. Some guys just want to provoke us into wrath to make their so called human right points, we Chinese r peace loving like most of rest of the world.

ansongu's picture
ansongu
8 pencils

before for make ads and comments, pls go to china and stay more than 10 years.
if you don't know the reallllll china, pls don't make shits from your mouth.

iloschang's picture
iloschang
6 pencils

I stayed in China for over 10 years, and I know that human rights violation is happening everyday!~

floydeepurple's picture
floydeepurple
349 pencils

But why after the Olympics. Aren't Human Rights more important than Olympics?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Well one thing for sure is this ads promoting discussion, which is the point after all.

Shame is some of you 'creatives' seem to have out-of-date, uninformed, bigoted, ignoramus views (ansongu, sburns4).

'Life is a bed of roses, but you better watch out for the pricks'

We're going to need more lube.

t.tian's picture
t.tian
2 pencils

或许我们在这里只能说TBWA\Paris, France的无知,
无法了解中国的实际情况,希望你们来中国看下,或者通过你的电话联系中国的工作伙伴,真切的了解中国。

iloschang's picture
iloschang
6 pencils

I lived in the PRC for some years, and Im pretty clear about the severe human rights violation in China! It is you, t.tian, should open your eyes and be compassinate to your own ppl!

Garg0yle's picture
Garg0yle
144 pencils

My problem is with the copy -- why should the fight for human rights take place only AFTER the Olympics? It should happen before, during and after.

And some silly comments were made as to why China should be singled out...

Well because by allowing China, a ruthless dictatorship, the opportunity to host the world's most prestigious sporting event you are choosing to ignore there horrendous human rights record, and in effect patting them on the back. Why single them out? Because the Olympic committee SINGLED China out to host it, and not any other country. A country where oppression of the people is a part of the government mandate.

Another silly comment mentioned that USA has a bad human rights record. But you cannot equate the two. USA doesn’t pursue state sponsored human rights violation. And more over it is a democracy. Where the people have a say. Not so in China.
The world community needs to act against all countries with governments that target its own population – and in particular governments that are not representative of the people. Countries such as BURMA, ZIMBABWE etc.

The Olympics is supposed to represent the best of human spirit. By allowing an oppressive regime like China to host it, you are undermining the very spirit of the event.

That’s why this advertising and other similar stuff done in this area is relevant and poignant.

ShanGh

blackangel's picture
blackangel
6 pencils

Fuck the TBWA\Paris, France!

Is there anybody really know the Chinese history? If u no,pls shut up!
Is there anybody come to China ever before? If u no,pls shut up!
If you want to see the realllll China?we glad to welcome u.

I'm the one of Leoburnett\Shanghai,China!

snivel's picture
snivel
6 pencils

Well,

i know a bit of chinese history, cause my wife is chinese, and we talk a lot about it,
i have been to china, and was very welcome by its people.

So what ?

Does it have something to do with the way the people who are in charge do things ? No.

People who are in charge do this kind of things, order them, or at least let it be the way it is.

There is no perfect country, France also has its critics by Amnesty about the violence made to women (see http://www.dailymotion.com/swf/x5zlxu including some well known french actor).

So what ? Will i blame Amnesty for this film ? no way, cause this is important thing to be told. Campaign about violence made to women like this one give courage to people to talk.

So, now explain me a bit of a thing.

How come when someone say something about the chinese government, all chinese people think its against themselve ? individual people, and governement are two differents things, no ?

I know you have suffered great humilations at the end of 19th century, and that now you are on the verge to get back the place you deserve, but humilation does not give you the right to not criticize, (or let others people do so) a system which deserve it.

Last but not least, explain me also why France is the scapegoat for all the current things happening in between China and western countries right now ? Are you too afraid to go against USA or UK ? In the end, you try to fight against the weak, and not the strong.

navaki's picture
navaki
2 pencils

TBWA\Paris,France.我说你无知,你能看懂吗?
连中文都不认识就别装的很有文化,很有水平!装什么装?装大瓣儿蒜呢?

quinton_sential's picture
quinton_sential
64 pencils

TBWA/Paris: still the best art directors in the world.

flylee's picture
flylee
20 pencils

fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!
fuck TBWA,fuck France!

Kateter's picture
Kateter
2029 pencils

why the whole country?

with this kind of attitude you're proving this ad right, you realize that?

flylee's picture
flylee
20 pencils

putin les français Monsieur Nicolas Sarkozy, La France est une paye Bourée, C la merde !!!!!!

flylee's picture
flylee
20 pencils

putin les français Monsieur Nicolas Sarkozy, La France est une paye Bourée, C la merde !!!!!!

bestken's picture
bestken
6 pencils

i was angry when i saw tne french insulted china again and again.
i dont understand why they do that.
did you people ever come to china before?
did you really see that thing by yourself?
if dont,stop saying the rude words!
you cant jude everything just by some false photo!
im a local chinese,dont you know better than me about china?
i can swear,like that thing is never gonna to happen in china!

iloschang's picture
iloschang
6 pencils

I dont understand why you regard this as a insult. As a PRC citizen, you are born to be a victim of human rights violation: you dont have the freedom of expression, nor the freedom of political association. Why you stand w/ the PRC government? Why dont you want to fight against the violation of YOUR OWN natural rights???

And,"i can swear,like that thing is never gonna to happen in china?" -- Come on, this kind of thing is happening everyday in the PRC.

"im a local chinese,dont you know better than me about china?" -- Not true. I think a lot of non-Chinese ppl in the world know more about China than lots of PRC citizens since they can enjoy free information while in the PRC, most ppl cant.

F10's picture
F10
6 pencils

No, No, Don’t fuck France! It is not a right way here. It is a place to talk about academe, not a place to relieve the emotion.

Let’s calm down, and talk it on an academic manner. Although I admit that it is a good art execution, there are still obvious disfigurements from the series prints ads. I’d like to say sth to my peers in TBWA France.

Dear TBWA France,

When reviewing an ad, we often ask a question firstly: who is the target audience and what is the ad objective? From this ad, it seems the target audience would be the Chinese people, because they are the direct beneficial from improvement of human rights, and they stand at the frontier pursuing human rights from their government. But why most Chinese who gave their comments here abused you? Are they ambassadors of Chinese government? No, they are ordinary Chinese advertising people. adsoftheworld.com is not popular in China, advertising people are the frequent visitors here. It is very ironic that the President of France becomes the most unwelcome by Chinese people, after he announced that he took care about the situation of human rights in China, and he would always stand with Chinese people. You do the same thing as him. You may argue that Chinese people are not your targets, you may target people from other countries. Come on ! It is more ironic than your president if you think so. How can you imagine to improve the human rights in China without the support of Chinese people? So this campaign has unclear objective with ambiguous definition of target audience.

May I admire you for your courage and conscience from such a Quixote-like ad? No, he is a knight, but you are not. In China, advertising people make advertisement based on facts, but you are not! In China, advertising people make advertisement with full sense of social responsibility and basic human moral, but you are not! In China, advertising people are pursing the independent individuality and freedom from political fetter, but you are not!

Let me tell you the facts. China has improved a lot in its human rights record. I was ever a protest demonstration organizer at Tiananmen Square when I was a young student in 1989. At least 10 years ago, I don’t dare to say that. But now I feel free to talk it, because I am not afraid being punished. According to the current Chinese laws, if any police treats his prisoner like what you demo in your ad, he will be seriously punished.

Let me tell you the social responsibility. Advertisement must be on a basis of truth. You may argue that it is not the news report, but creative concept and art executions which show your attitude. But your ad is lack of basic facts in China, while with an impact art execution. Have you really the ability to distinguish the difference between the reality of the news journal and the art execution? Do you confident that the people have the ability to well tell the difference? If not either, you are misleading the people.

Let me tell you the independence and freedom of thinking. Advertising is neither a tool of politics, nor an attachment of any dirty political purpose. But now looking at yourself, you will find you are echoing so much with your president and many clownery politicians in France!

Before I reviewed this ad, I am not sure I am a strong supporter to the Chinese government. But after reviewing it, I am definitely an opposer against any criticism to China and its government in such way.

Lastly, how can we measure your ad? Is it successful? Is it impact enough to arouse action? Yes, you may have successfully provoked Chinese people and pushed them to your opposite. In this meaning, you are successful. Besides that, this ad could only excite your creative director, your art director and art buyer, and the judges committee of the ad awards. In China, the advertising people call this self-satisfied ad as “Fei Ji Ad”. In China we call “Hit Fei Ji” as fucking. At most your ad is a “show in” ad. “SHOW IN” is a Chinese pronunciation, please follow me and speak aloud: SHOW IN. Yes, correct, “SHOW IN” in Chinese means masturbation. I am so astonished with this collectively produced masturbation ad. I am so sad for the degeneration of modern French arts and cultures. I always bear in mind many your glorious ancestors in arts and cultures, but the only persons I know in your current France are the president of France, and the Mayor of Paris. Do you admire the two? I believe neither you nor I!

So please do something which let your Chinese craft brothers admire you, not depreciate you.

If you are not quite sure or in line with me, please refer to your TBWA colleagues in Beijing, Shanghai, Guangzhou or Hongkong offices. You could ask their opinion about your ad. I believe they will share the same with me. And of course, you could also ask them, what is SHOW IN?

Best,
F Shi
OgilvyOne Beijing Office, China
f.shi@ogilvy.com

sackedar's picture
sackedar
8 pencils

Publishing Ad in International level is the good things. This is the unregulated medium. This is very sad when your ads hurt some one county emotions or any religion. I studied chanies history during my graduation. It’s a wonderful country. As we always learn in India no one is perfect. No country is perfect but we have to build them perfect. As far French agencies who publish this ad one think is sure before going to clean another house first see how dirty is my house.
You are raising the point on human rights in Chaina but what about in France. Those Sikh community fights Second World War as French solider when Germans capture France. What you done for them. They always protesting in Paris road to allow their religion freedom and you just close the eyes as you saying that chanies rulers are doing.
It’s very bad.
Hope we can build the better future with peace and harmony.

Genghis's picture
Genghis
10 pencils

I think we're all missing a point here. Amnesty International as the client who approved these ads have a a charter and that is to expose and bring to attention abuses committed worldwide by governments. I've seen AI adverts on Guantanamo, Mugabe, Burma, etc... and no one can deny the governments of these countries commit human rights abuses. It's is not TBWA who briefed in and requested these adverts to be made and I don't think anyone can say outright that as an agency it's their responsibility to communicate or convince the client to communicate the message a different way. The brief would have very simply said 'make an ad that reminds people what goes on behind the scenes and will go on after the olympics', and in this, I believe TBWA have answered the brief.

I've shown these ads to other non-advertising people who I believe are relatively well versed in world politics and news, and they share the same sentiment. The ads do exactly what they are supposed to, which is to remind the target audience (the world at large, through whom indirectly AI hopes to influence and change the opinions of China's leaders) not to forget that abuses occur, notwithstanding the (probably guaranteed) success of the forthcoming Olympics. Our Chinese 'advertising brothers' are taking the point too seriously. Can they honestly deny human rights abuses happen in China? This is not an attack on the Chinese people or China, but a reminder that a system exists there which allows abuses to happen. And lets be very CLEAR here, Amnesty International does not attack specific COUNTRIES. They let the world know of abuses committed worldwide. China just happens to be in the spotlight at the moment because of the forthcoming Olympics. There was no way this type of message wasn't going to go up - whether through AI or someone else - as this is practically the mantra of activists and human rights NGO's worldwide, including in China.

I'm sorry but the western world view is currently what is shown in these series, and from documentaries, articles, features, etc.. that have featured on media recently, these will be and are well understood by the masses out here. Our colleagues at OgilvyOne China need to put national pride aside and take in the bigger picture. This 'generalised' and perhaps naive (although some would say effective) view is based on the Govt of China, not its people or culture which is well admired and respected by most.

Peace.

ansongu's picture
ansongu
8 pencils

转发:

“TBWA\International以及TBWA\China 腾迈广告与此次系列作品没有任何关联。该作品是TBWA巴黎分支机构的一位设计师的个人行为,没有得到TBWA\International的批准。与此同时,TBWA\International将采取一切手段和措施,杜绝此类事件的发生。
作为在中国发展的广告公司和负责任的企业公民,我们十分荣幸也十分自豪,能够为中国广告业和中国市场的发展贡献出自己的力量。TBWA\China 腾迈广告的员工为自己是中国人而感到骄傲,我们共同期盼8月份在北京举办的夏季奥林匹克运动会获得圆满成功。
TBWA\China 腾迈广告制作的奥林匹克运动会的系列广告,从本质上反映了中国人民对奥运会的热情,也传达了我们对中国、对奥林匹克运动会成功举办的坚定信心和热情。”

Gavin Heron
Group CEO
TBWA\Group\China

Kateter's picture
Kateter
2029 pencils

put it in Engllish please. or delete it.

gabyu's picture
gabyu
6 pencils

Here are some news about this from Paris, France :

After few internal debates, AMNESTY international rejected this campaign for its "violent" and "brutal" nature. Then, we all guys must understand that even if the campaign won't run, the worst is done.

Reports from this campaign in French website, lefigaro.fr :
http://www.lefigaro.fr/medias/2008/07/08/04002-20080708ARTFIG00451-dro...

It is not the first time that AMNESTY called for contributions, and they all 'failed'.
http://www.print.duncans.tv/2008/china-is-getting-ready-for-amnesty-in...

pamps28's picture
pamps28
16 pencils

This looks like it might be another fake cannes ad. See link below and scroll down. Amnesty International website is .org not .com. What idiots!

http://boingboing.net/

Kateter's picture
Kateter
2029 pencils

so that's how you become one of the world most renowned agencies! you should act like an idiot!
man, was I blinded...

what a lame excuses!

pissing people off, strenghtening the stereotypes...
just to get a freaking overrated statue.

zhonghuajie's picture
zhonghuajie
6 pencils

You don't know a thing about China!
The image maybe provocative but unfortunately it distorts the truth.
I can only say this ad is crap. It tells nothing but that the author is an idiot.

snivel's picture
snivel
6 pencils

My chinese father in law has been very surprised by the low presence of police or military people in the streets of Paris, during the 3 weeks he was there.

I come to the conclusion there is a lot of Policemen in the street in China.

Can you explain me why ?

Kateter's picture
Kateter
2029 pencils

this doesn't mean a thing.

for example: I was travelling in Syria 5 years ago and there's policeman every 10 meters.
reason: people need a job and government gave them one. no other reason whatsoever. that's all.

chocolatfin's picture
chocolatfin
2 pencils

It seems that you forgot to explain to your father in law that your police or military people are working day and night in the "banlieux--lieux sensibles", which need so much police that there can be little police who can be displayed in the streets of paris.

By the way, i think you misunderstood him, he wondered why there is so little "traffic police", which is different from your kind of armed "patrouille" that he seldom or never met during the last 3 weeks.

Finally, to get a right conclusion of the presence of police in the streets of china, the best way is to observe by your own eyes instead of guessing in your home.

snivel's picture
snivel
6 pencils

Well right now the militray people are too much worried with the 14 Juillet défilé to do any other things.

By the way, the army was (if my memory is correct) never involved in any of the events of the banlieu, even in 2006 during the riots.

Ok, i take for granted what you say about "traffic police". About "guessing at my home", well i spent 3 weeks as well in china, and did not meet that many policemen. I was wondering about this remark of my father in law, that's all.

By the way (again) when someone as Matthieu Kasovitz make a movie named "la haine" (http://www.imdb.com/title/tt0113247/) about the life of people from the "banlieu", well, the only thing i can do is to applause such a movie which criticize something i'm not proud of. And if any NGO does a campaign like the one i talked about in a previous post, well, the only thing i can do is applause, and not say fuck against it.

A last question if you please:

You replied to my comment, and instructed me about the differences of the reasons of the presence of the police in france and china, and point out the weakness and problems we do have to face in france, but you did not give us your comment about this campaign.

So, as you are well instructed about all the problems we have to face in france, what is your opinion about the problems people have to face in china ? Is there, or not, a lack of human rights in China ? Is there or not such violent behaviour for people the government thinks they deserve it ?

And please, for the sake of the discussion, simple answers may be used. I know france is not perfect in Human Rights as well (algeria war, police violence, etc.. ), so please, tell us your opinion about this campaign ?

pirateshipx's picture
pirateshipx
4 pencils

无论是TBWA的行为,还是TBWA巴黎分支机构的一位设计师的个人行为!我都要说,太棒了!事实上,我们根本就没有多少人权,无论是奥运前,还是快到奥运的现在!奥运不过是黑暗的专制政府的一个谎言!
请不要在意那些无谓的辱骂!事实上在言论完全封闭的国度,总有些人的心灵被政府的意志所扭曲!以至于他们很享受被强奸的快感!也许,有一天他们不小心“被自杀”的时候,也能很高兴的告诉大家,看没有人权,我一样死的很开心!
无数的警察将无辜者殴打致死的新闻已经让大家视若无睹了!黑煤窑的奴隶们还在继续被残害而无人问津!病死街头的孩子无钱医治而我们人大代表却说中国医疗费用全球最低!交不起孩子学费的父亲沮丧自杀,政府却告诉我们中国不存在教育难的问题!等等等等~~~
我想问问大家,到底谁在辱华,是TBWA污蔑了我们,还是我们没有拨开迷雾!
最后,我一个暂住(暂住证)在自己国家的首都---北京的中国人,一个出生以来就没有得到过公民的权利的黑户(有出生证,却没有户口)长大的工人的儿子,表明我自己的态度(我代表不了任何人,那些叫嚣着代表中国人民的人,你们能代表谁!)
————让奥运见鬼去吧!

TBWAgoes2Hell's picture
TBWAgoes2Hell
10 pencils

象你这样的垃圾,少一个刚好,你见鬼去吧。

pirateshipx's picture
pirateshipx
4 pencils

我一直在摆事实,讲道理!而你,除了无谓的,毫无根据的辱骂你还会什么!你还有什么!不过是只会用恶劣的语言掩盖出内心的空虚和道义上的无助。
随便举个例子:一个国家的居民人为的分成三流九等,就像野蛮的元朝一样,为什么北京,上海的居民可以享受比其他地方居民多的多的国家的福利和教育资源!为什么干部的子女世袭官职,掌握国家命脉的国有企业!为什么国民经济高速发展而人民生活日艰!还有很多很多的为什么!你注意到了吗!
孙志刚一个国家的公民,在自己的国土上,由于没有所谓的暂住证被国家机器殴打致死!杨佳在自己利用不能保证的时候,不得不血溅七步!哦,还有杨佳的母亲,在杨佳出事被警方传唤后离奇的失踪,至今下落不明!一桩桩,一件件,哪一件有所谓的人权。
本来这些该在国内的网络里发的,但是为什么不发,大家都知道!这样的言论不可能能发的出去!连言论的自由都没有了,还有什么好说的呢!
最后,我不会辱骂你是垃圾!也不会对你的人格进行侮辱!因为,我不会因为在路上被狗咬了一口,就冲上去咬狗一口。
只是告诉你,你是一个中国人,要对得起自己的良心!

Guest's picture
Guest

阁下的确讲的道道是理 但正如您最后所说的一样 你是一个中国人 要对得起自己的良心

您的发言果然博古通今行云流水 不管是对中国的历史政治还是现代文化都了如指掌——数落自己国家的罪行如数家珍
不知道您如此痛恨自己的祖国 为什么还要去了解这么多关于她的事儿来自己给自己找骂 真新鲜。

既然你这么不屑中国的种种种种 那我很不幸地告诉你 像你这种举例说明来支持自己论点的发言 正是典型的中国小学生都会的文章格式 看来阁下也耳濡目染多年了 你是不是也引以为耻呢

更不幸的是 你那一双雪亮的眼睛 不知是因为只看到了中国的阴暗面 还是从小生活在自己阴暗的思想里 如果你了解中国政治黑幕那只能说你牛人一个 可这就是你在这种国外的网站上积极踊跃地贬低自己国家的资本么?

前几天我一个朋友在Youtube上查找一些关于89学潮的资料 但是相关视频都被屏蔽了 没错 中国的确没有言论自由 呵呵 结果把阁下憋成这样 要靠跑到人家地盘上来八婆一翻 那我就奇怪了 这世界上谁愿意把自己过去的污迹一一摆放出来让别人参观呢 你还有很多不愿见人的东西呢 难道就不允许一个泱泱大国也有点儿么

前几天奥巴马的就职演说上说了这么一句“在过去的100年里,我们打败了共产主义...."当时是电视直播,“没有人权的中国”中央电视台被这句话弄了个措手不及赶紧把画面转给主持人,不过很不幸,我们很多人都听到了,我和我身边的朋友(当然我们都是正常的中国人)在觉得这是政治上的悲哀之外 更多的是隐隐的不屑,不平和愤慨 但是我相信如果当时您也看到这一幕的话 必定是带着嘲笑和崇尚的心情默念“你看 这多有人权 言论如此自由”。

我坚信您那一双中国眼是看得懂英语的 而且至少是个专业8级 可是我靠着我贫瘠的英语看了有些留言之后还试图写下一些虽然微弱但是力挺自己国家的意见 谁知道我把网页向下拖啊拖 终于发现那熟悉的方块儿字的时候 这些字的内容却让我如此寒心 是的 我不愤慨 我寒心: 一个如此鄙夷自己国家的人 还在用着我们中国的含沙射影骂人方式 指责自己的同胞是狗 你说你老让谁不寒心

我只是个学生而已不会讲大道理也不如您的学识渊博 所以我写这些的动机实在是很简单: 看你写的东西 很他妈的不爽。

FrankChen's picture
FrankChen
18 pencils

Thanks to the TBWA guys. This work just pointed out an aspect of China, in a mild way. The true picture is much worse.
What? It is an insult to China? Tell it to the people of Wen-An, a small town in China, who burned their government buildings several days ago because their human right are violated so seriously and so regularly, like in many other parts of China.
BTW, to the guy from Shanghai (also my city) who wants to fuck TBWA, don't you think Chinese people will love to see these "China-insulting" ads, before those torturers, those true insulters of China go to hell?

TBWAgoes2Hell's picture
TBWAgoes2Hell
10 pencils

Why don't you just run to France embassy and beg them take you in? China will be cleaner that way. However I bet neither France nor AI wants a sag of trash like you.

FrankChen's picture
FrankChen
18 pencils

Before thinking of cleaning China, clean your mouth PLS.

TBWAgoes2Hell's picture
TBWAgoes2Hell
10 pencils

汉奸的嘴巴挺干净,心里要多肮脏有多肮脏。
Yup, your mouth might be clean, but your mind is dirty and your heart is black.

FrankChen's picture
FrankChen
18 pencils

So you have a dirty mouth and an X-ray vision. Or just a dirty mouth and nothing else?

TBWAgoes2Hell's picture
TBWAgoes2Hell
10 pencils

See my name? TBWA goes to Hell. Soon you will find yourself in deep trouble. Maybe you are already in trouble.

"TBWA Catching Heat In China Over Latest Amnesty Int'l Campaign ... ad campaign on behalf of Amnesty International that showed Chinese ..."

Disco Munky's picture
Disco Munky
3900 pencils

You're a fool.

Doin' it for the points

tariqdesign's picture
tariqdesign
6 pencils

human rights is a puppet...
its just politicos ...

mattblackall's picture
mattblackall
2 pencils

I support a boycott of the Olympics in China, not in opposition to the Chinese people or China as a country, but to the Chinese Government. (Despite being from Britain, i do not support my Government before people start making connections between being against a Government means you're against the country and its people).

Furthermore, if the Olympics was in USA, i would boycott it out of opposition to the Iraq/Afganistan wars, and if it was in Britain (as it will be in 2012) i will demonstrate against it for it's involvement in the said wars, and i hope the Chinese population will join me.

The argument about keeping politics and the Olympics seperate is a weak one; if you look at the Olympic Charter (the rules for a country hosting and competiting in the Olympics- http://multimedia.olympic.org/pdf/en_report_122.pdf ), it states that those countries should comply to fundamental ethical laws (human rights) and should not repress people on grounds of politics or religion. Both of which China (and many other countries not hosting the Olympics this year) is breaking!

I like this advert, its strong, but ultimately, this one advert isn't going to make a difference- educating people about the issues will though.

Matt B
mattblackall.wordpress [dot] com

KariMarks's picture
KariMarks
4 pencils

Anybody seen Amnesty's site on the very matter: http://www.thechinadebate.org/

No mention of this campaign, interestingly.

the_executioner's picture
the_executioner
93 pencils

THIS CAMPAIGN WAS NEVER PUBLISHED. APPARENTLY.....

"An advertising campaign for Amnesty International combining Olympics imagery and scenes of torture has come under attack in China – even though it was never shown." - TELEGRAPH.CO.UK

Link to story:

http://www.telegraph.co.uk/news/worldnews/asia/2304154/Beijing-Olympic...

ronin2's picture
ronin2
3 pencils

I normally don't do this but I felt compelled to write after I saw this ad and read the heated discussion below it.

I am not a fan of Amnesty International personally. And I was a member for a brief period so I know how they function. They feel justified in creating such cheap, offensive propoganda such as this because the vast majority of them sit on their couches, observe injustice from a distance, proceed to do little more than put their signature on a letter, host a tea party, or create an attack ad such as this, and call it making a difference. All from the comfort of their own home without doing any work or making any sacrifices. They refuse to waver from a very strict set of ideals they will impose at every possible turn no matter how inappropriate, disrespectful, or ultimately useless it may be. Because what they do is so simplistic it naturally attracts a lot of people who are seeking to feel good about themselves without giving any real effort. Once they get so many members they get high and mighty and promote insulting material like this.
There are many far more respectable organizations like MSF or IRC who are made up of proffesionals too busy working on the ground in places like China, rolling their sleeves and working with the Chinese people and their goverment to directly treat and manage problems like AIDS, orphans, disaster recovery, etc, to bother with nonsense like this.
I do not believe political differences and conflicts should get in the way of the Olympics. And I especially feel trashy ads such as this, directly linking the an Olympic venue and almost directly linking the Games to human rights abuse should be off limits, if only to the conscience of its instigators. It is an insult to the Chinese people, especially after all the pride and effort they showed in hosting the Games, and disrespectful to the athletes. That is why I agreed with President Bush (lo and behold) in his decision to attend the games. It wasn't about the host country, it was about the athletes and all the work they've done to represent their country.
To suggest that President Bush attending or the IOC choosing China as the host country was to somehow endorse or ignore the deplorable actions of the Chinese goverments is to suggest that all the many thousands of fans from all over the world somehow don't care about the dignity of their fellow man. The Olympics are a time to forget the political, racial, religious, economic, and ethnic difference that divide, both the radical and minor, the respectable and reprehensible, the historical and modern, the historical and the transient, and to be united for a few precious weeks by the common ideals of athletics that we can all relate to and learn from; sportsmanship, integrity, commitment, determination, teamwork, and all the things that allowed athletes from all countries and background to represent their country, not as agents of conflict or political pressure, but of honor and athletic spirit.

Ads like this are deplorable because they sabatoge the sense of unity and global peace that the Games are meant to instill. If hosting the Olympics was restricted only to countries that have never debased the dignity of its fellow man, it would be only a privileged few who would hold that honor. And that, my friends, would defeat the purpose of the Games.
Amnesty needs to dispense with the cheap propoganda and recognize that the Olympics is to short and sweet of a time to be used as a political tool.

(Now see, I said all that without a single swear word or calling anyone an idiot)

TBWAgoes2Hell's picture
TBWAgoes2Hell
10 pencils

Applause!!

Guest commenter's picture
Guest commenter

amnesty not justness fuck!!!!

srr's picture
srr
2 pencils

EVERYONE please read Amnesty International's disclaimer at the end of the comments. Thanks the_executioner and mattblackall, well informed and smart. TWABA created these images NOT Amnesty International, Amnesty International did NOT want the images released.

On a personal note (yes this means..personal opinion): these images are strong but they raise awareness. it's addressing the lack of human rights in the world and i reckon mattblackall is right- if the Olmpyics was in the USA it would have been focused on issues relating to human rights in that part of the world. it just so happens to be in china so it's NOT a racist message.
tariqdesign : there are people are fighting for human rights and there are people who are suffering because there is lack of human rights. and there are those that don't value human rights, run their mouths and become puppets.

wake up people and welcome to the real world. human rights are our survival tool in every part of the world.

DISCLAIMER
Amnesty International would like to make clear that a series of images (depicting an execution, torture and detention using sports venues or equipment) that have been circulating on the web are not part of Amnesty International’s Beijing Olympics campaign. Amnesty International is neither endorsing nor disseminating them. Amnesty International believes that the Beijing Olympics presents the Chinese authorities with an opportunity to make positive human rights reforms – something they committed to do when bidding for the Games in 2001.
AMNESTY INTERNATIONAL

Guest commenter's picture
Guest commenter

Lier AMNESTY INTERNATIONAL.
We do not trust you.
Who do you think you are? messiah?Save yourself first!

Guest's picture
Guest

I am a Chinese!
Great photo!It's true.
Fuck our goverment..共产党 is Shit!
I love my Country and we will win this campaign in the future.

Guest's picture
Guest

上面那位所谓的"黑户" 如果你觉得外国好 外国能给你人权 那么你飘洋过海去其他国家当狗好了 现在的中国人只要有本事,肯努力就能有大成就 你自己出身不好不能怪你 但是如果你拿这个说事就是你自己没有本事! 不够努力! 如果你尚有一息民族气节就闭上你的汉奸嘴好好反思反思你问什么不多从自身做做努力!

and also, for other guys from different countries, i not saying my nation, China is a perfect place. however, open your eyes, come to here, see how much your own countries worse than us! i been travelled so many places around the world, and i don't see anything f*cking better, execpt fewer population!!! don't forget! we have one government manage 1.3 billion people! what do you have?

Guest's picture
Guest

Hi everyone. So act that your principle of action might safely be made a law for the whole world.
I am from Ireland and also now am reading in English, please tell me right I wrote the following sentence: "Ultimate place to look for cheap airfare."

Thank you very much :). Galvin.

Guest's picture
Guest

没有真正了解中国的人,请你们闭上你们那只会辱骂的破嘴!!

Guest's picture
Guest

没有真正了解中国的人 我礼貌的请你们闭上你们那只知道辱骂的破嘴!!!

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