Indifference turns reality into contradiction. Demand dignity.
"Irony" is a campaign based on documentary photographs that shows different zones of the city, in this photos you can see the contrast between the landscape and the names of each one. Urbanizations such as "El Paraíso" (Paradise) or "El Placer" (Pleasure), witch described the goodness that each one offered to his citizens decades ago, but that has deteriorated with the pass of the years showing today houses without the proper conditions, insalubrity, delinquency, and other problems that are a risk to the human rights of all the community. All of these is the result of the indifference of the authorities and of the same citizens that reside in it.
Advertising Agency: Publicis, Caracas Venezuela
Creative Directors: Noraida Otazo, Demian Campos, Jose Juan Sanguinetti
Art Director: Jose Antonio Hernandez
Copywriter: Jose Juan Sanguinetti
Photographer: Pedro Primavera
Planning: Carlos Rodriguez, Julio Grande
Published: August 2010