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Street beating

Agency: 
Published/Aired: 
May 2010
Description: 

Print advertisment created by BBDO, New Zealand for Amnesty International, within the category: Public Interest, NGO.

Ignore us, ignore human rights.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Group Head: Angela Watson
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Art Directors / Copywriter: Jonathan McMahon, Karl Fleet, Lisa Fedyszyn
Agency Producer: Phil Newman
Photographer: Henry Jen
Retoucher: Kevin Hyde
Designer: Lachlan Palmer-Hubbard
Account manager: Kate Smart

Comments (17)

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Highest Rated

Guest's picture
Guest

awesome . Good show

Guest's picture
Guest

awesome . Good show

pez's picture
pez
Activity Score 1804

powerfull!

pierrelastname's picture
pierrelastname
Activity Score 2869

boringful !!!!

pierrelastname's picture
pierrelastname
Activity Score 2869

bad photoshop can see many times the same people easily:

1. the left bopttom corner (blonde toh whithe t shirts is repeated in the top up to the fight from back side.
2. For person to the right from this top girl there is a guy with brown t-shirt... repeated 3 times... on the right from profile.. and between both images on the top...

....

CGilb09's picture
CGilb09
Activity Score 572

Not seeing this "repetition" at all. I have to politely disagree.

Tweet tweet: @ThisAbility

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Budget. Even then there's nothing GLARING about any repeats. No one is going to notice anything as the powerful message is what the ad is about.

Guest's picture
Guest

F*** Amnesty International... if there is anything i hate, its them.

but of course their ad is good. (the devil in disguise)

capywriter's picture
capywriter
Activity Score 5509

great!

_yan_'s picture
_yan_
Activity Score 162

The image is catching, but the copy goes wrong.

Hibon's picture
Hibon
Activity Score 3736

Great print campaign & very true.(people must face & stop all these crazy beast's)

Simple ideas are the best !

shitmonk's picture
shitmonk
Activity Score 465

why three?

rolling.stone's picture
rolling.stone
Activity Score 2741

there are three different circumstances

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Yeah, but they're twins. May as well be a one-off.

Guest's picture
Guest

To show more than one kind of violation of the human rights probably.
Powerful and simple idea. Copy is pretty redundant, doesn't need it.
A simple call to action and the URL would have been more elegant in my opinion.
Retouches could have been better. Weird things going on with the shadows and the focus but not too bad either.

Guest's picture
Guest

Wow, how assy. I currently can't afford to join AI, but I do participate in their action campaigns. Nice to know that those efforts don't matter as much as sending in a check.

boundlesz's picture
boundlesz
Activity Score 6

Good Job ^_^

Abrahams's picture
Abrahams
Activity Score 109

Neither the copy nor the art is worth any praise, but the combined effect of both is delivering wonderfully. Great job!

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