Amnesty International: Street beating
Ignore us, ignore human rights.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Group Head: Angela Watson
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Art Directors / Copywriter: Jonathan McMahon, Karl Fleet, Lisa Fedyszyn
Agency Producer: Phil Newman
Photographer: Henry Jen
Retoucher: Kevin Hyde
Designer: Lachlan Palmer-Hubbard
Account manager: Kate Smart
Via: bestadsontv
17 Comments
awesome . Good show
powerfull!
boringful !!!!
bad photoshop can see many times the same people easily:
1. the left bopttom corner (blonde toh whithe t shirts is repeated in the top up to the fight from back side.
2. For person to the right from this top girl there is a guy with brown t-shirt... repeated 3 times... on the right from profile.. and between both images on the top...
....
Not seeing this "repetition" at all. I have to politely disagree.
Tweet tweet: @ThisAbility
Budget. Even then there's nothing GLARING about any repeats. No one is going to notice anything as the powerful message is what the ad is about.
F*** Amnesty International... if there is anything i hate, its them.
but of course their ad is good. (the devil in disguise)
great!
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The image is catching, but the copy goes wrong.
Great print campaign & very true.(people must face & stop all these crazy beast's)
Simple ideas are the best !
why three?
there are three different circumstances
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~ Quite obviously, I have gathered no moss ! ~
Yeah, but they're twins. May as well be a one-off.
To show more than one kind of violation of the human rights probably.
Powerful and simple idea. Copy is pretty redundant, doesn't need it.
A simple call to action and the URL would have been more elegant in my opinion.
Retouches could have been better. Weird things going on with the shadows and the focus but not too bad either.
Wow, how assy. I currently can't afford to join AI, but I do participate in their action campaigns. Nice to know that those efforts don't matter as much as sending in a check.
Good Job ^_^
Neither the copy nor the art is worth any praise, but the combined effect of both is delivering wonderfully. Great job!