Amnesty International: Stools

In Sudan, Nigeria, Uganda, Myanmar, Iran and Saudi Arabia children are still being executed. Join the fight at amnesty.org.tr

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Burak Kunduracioglu
Copywriter: Volkan Karakasoglu
Photographer: Serhat Bayram
Account Manager: Ozlem Hanoglu

26 comments

takyuz's picture
takyuz
120 pencils

two chairs are ok, but the shoes. They are adult.

Dzsoi's picture
Dzsoi
6312 pencils

Maybe they are so poor the kid has to wear his father's old shoes. Just an interpretation.

Guest's picture
Guest

maybe he wanted to show that kids in these countries always wear clothes adults left.

SAM75's picture
SAM75
218 pencils

@ TAKYUZ: It's exactly what I was going to say.

Hiperion's picture
Hiperion
3138 pencils

exactly, execution is a crime

alec eiffel's picture
alec eiffel
30 pencils

the children who are executed are not 5 years old. its funny to expect them to wear children shoes.

Guest's picture
Guest

I believe tallness is not the correct way to show that he/she's a kid. Unless the kid is 5 years old. In every country, most of 15 year olds are taller than 50 year olds. Once again, "short" does not mean "children".

Dzsoi's picture
Dzsoi
6312 pencils

Agree.

Local Hero's picture
Local Hero
15 pencils

I believe tallness is not the correct way to show that he/she's a kid. Unless the kid is 5 years old. In every country, most of 15 year olds are taller than 50 year olds. Once again, "short" does not mean "children".

Guest's picture
Guest

That's a guy up there. Not a kid. Unless he's Yao Ming's kid.

cef's picture
cef
547 pencils

i think it makes sense. there might be a connection between tallness and being kid. It might be better if the style of the shoe is more younger, such a sport shoe.

Critic's picture
Critic
271 pencils

The shoes don't look like teen's either. Must be execution error.

Guest's picture
Guest

shoes man shoes!

Guest's picture
Guest

maybe wrong photo angel...

corporal_hicks's picture
corporal_hicks
365 pencils

Could be without pants and thinner legs in that shoes.
Execution needs improvement..

Guest's picture
Guest

is it suicide or execution ?

Guest's picture
Guest

There's nothing creative about this ad. It's just stating a fact: Children are being executed, then showing a picture of someone (a child) about to be hung. Where's the creative? Where's the big idea? Where's the concept?

Paloma's picture
Paloma
528 pencils

I agree that shoes and pants don't look like children's clothes.
I understand that in most countries 15 y old kids are tall and wear older people stuff, but we are speaking to people of our areas and a lot of them will think that it's an adult on the chear.
Casting and clothes don't work

Paloma's picture
Paloma
528 pencils

the two stools work perfecly

Guest's picture
Guest

Nice ad, I think he should be wearing kids shoes for quicker read, regardless of the fact that he probably wears adult shoes because he's poor.

CrackerJackWorks's picture
CrackerJackWorks
12666 pencils

The idea is still there

Guest's picture
Guest

Living in Africa I can tell you that the conditions force children to wear whatever worn out stuff handed down to them from older siblings or parents. So it's really not surprising that the pants and shoes look adult. More importantly the idea is solid and communicates the strife in the said places as well...

iblyss's picture
iblyss
26 pencils

Kes kon sen fou de ses chaussures! tout un débat pour ça... MDR

Guest's picture
Guest

To me this looks like a kid commiting suicide and wearing adult shoes. Not clear at all.

bvital's picture
bvital
198 pencils

creative itself offensive

luCCia's picture
luCCia
3 pencils

I think the thing is that even children's shoes are worn out because they don't usually buy new shoes appropriate for their age. They either use their parents' shoes, or get (or even steal) worn shoes. Or maybe this young guy was executed for robbing or killing a man and taking his clothes, cs he had nothing to wear. In fact, you need to have experience to start making really good ads. The main idea of this ad is I think to urge people to vote for amnesty for juvenile delinquents, as they have really hard life and don't deserve execution.

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