Amnesty International: Soccer
300000 child soldiers dream of simply being children.
Advertising Agency: TBWA Paris, France
Creative Director: Erik Vervroegen
Art Directors: Ingrid Varetz, Javier Rodriguez
Copywriters: Véronique Sels, Daniel Perez
Photographer: Michael Lewis
Via: elmaaltshift
Comments
having super sharp images of the kids playing wasn't a good choice...
Yes, I think it is. It actually looks like a real reporter's pictures.
Why not? I think the photography is amazing here. Great ads.
the quality of the images of the kids is different than the quality of the background image. It just doesn't look cohesive throughout the entire page, giving it a not so great photoshop look. and yes, I did take in account depth of field. maybe it's something completely different but it just looks a bit off to me. whatever though, i'm just being nit picky.
It's hyper-real. I think that adds to it.
You're right. It's not noticable until you look at the larger version. Yeah, they could've easily avoided this, but the ad is still strong. Not much of a loss.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
I think shocking... good!!
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