Amnesty International: Slavery

If we could change history, we would change nothing. Let's stop racism.

Advertising Agency: Leo Burnett Venezuela
Creative Director: Ali Armas
Art Director: Eduardo Gomes
Copywriter: Julián Guarín
Copywriter: Jimmy Battaglia
Illustrator: Fernando Pinilla
Photographer: Pedro Primavera
Executive Creative Director: Fabian Bonelli

Published: 
March, 2009

28 comments

TRICKY's picture
TRICKY
3954 pencils

i am lost in translation

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

So am i.....If we could change history we could change this Ad, and discover it's potential!!!!!

Guest's picture
Guest

U R ALL GAY I LIKE SLAVERY

Jumo's picture
Jumo
592 pencils

Very impressive visuals !!
But does "change" always mean "reverse the roles" ?
I think if i could change history, i would change many things…

---
Jumo,
Art Director FP7 Morocco

Stevil's picture
Stevil
108 pencils

I think what they are getting at is that we can't change history... so let's just stop racism. Poorly executed ad of a great message.

derya's picture
derya
302 pencils

good visual, good copy, good and simple work

Guest's picture
Guest

"Let's stop racism." 'Nough said.

Guest's picture
Guest

If we could change history, we would change nothing.

Typo error? nothing? or everything?

Guest's picture
Guest

strange copy meaning twist

bullzeye's picture
bullzeye
252 pencils

I like it.

john doe's picture
john doe
1571 pencils

sorry, makes no sense for me.

sirvan's picture
sirvan
29860 pencils

So, black people making all the white people slaves ISN'T racist?

This campaign was done by an 8-year-old.

+++

"I love some things, and don't love some other things."

sirvan's picture
sirvan
29860 pencils

Wait... i think i get it... so, even if we reversed the roles, it WOULD still be racist? Is that right?

I don't think it's the translation. I think it's the concept that's confusing.

+++

"I love some things, and don't love some other things."

Stevil's picture
Stevil
108 pencils

Did you even read the copy?!? It says we would change nothing! meaning 2 wrongs do not make a right! They are not saying to reverse the roles! However, a better solution would be to show an illustration juxtaposed to the one in the ad, where the different races are getting along or hugging or something. Great initial idea, badly executed ad...

Stevil's picture
Stevil
108 pencils

Sorry Sirvan, I posted this right before your reply above. Cheers.

AXAY555's picture
AXAY555
582 pencils

i think u hav completely messed up.. they r saying abt role reversels
d ad says 'if we could change history'could means if it was in our hands 'we would change nothing' would means still there will be racism, done by blacks on whites... so 'Lets stop racism' lets means altogether.

"there is art in everything"

Guest's picture
Guest

El copy debería ser: IF WE COULD CHANGE HISTORY, WE WOULDN'T CHANGE ANYTHING. LET'S STOP RACISM. Vale la pena que lo cambien para mandarlo a festivales. La campaña está buena. Por lo menos diferente. Buena dirección de arte.

maashookshee's picture
maashookshee
414 pencils

idea and execution is great as well as the body copy full respect for that .. the only thing is the tag line is really boring because stooping racism is the change we all looking for .. so if we get the power to change history and can not do so how we well stop or change racism..

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

The implication is that if "we" (as in black people) could change history, then "we" would change the roles and be the masters. That's a confusing concept because it relies on the person reading the ad to assume that black people would all decide to reverse the roles. Not effective because it's over so many heads. Effective once the message is clear, which it is not. Interesting take though.

Guest's picture
Guest

You are so right. I don't think I would want anyone enslaved. Especially not my white brothers.
Racism is hard to everyone on both sides of the um, whip.

http://kissmyblackads.blogspot.com

Guest's picture
Guest

pura mierda

corndogfuneral's picture
corndogfuneral
1053 pencils

Not very clear.

Guest's picture
Guest

Enough with the white guilt already. How about showing the cruelty other races have inflicted on others. But yeah, reversals - sometimes they work, sometimes they don't.

Guest's picture
Guest

I like the execution and the idea, good work keep it guys

Guest's picture
Guest

No me gusta mucho la ejecución, siento que se pudo mejorar bastante!

Blair Semenoff's picture
Blair Semenoff
651 pencils

Stupid!! How is reversing who was the slave stopping racism?? That's history deal with it!

Guest's picture
Guest

¿Detengamos el racismo con racismo?

Oye muy bien......te faltó poner ¡VIVA CHÁVEZ!

(Nota: sarcasmo incluído en el mensaje anterior)

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